Market Research & Customer Stories
Understand your customers and tell their stories
People need social proof.
Our research approach reveals what your customers and prospects care about so that you can build products and produce content that they actually care about. This research allows us to focus customer stories on a narrative that will resonate and support new deal generation and move opportunities through your pipeline more quickly.
Common Research Approach Activities
Competitor research
Prospect interviews
Market report (Gartner, Forrester, Nielsen) analysis and summary
Customer interviews
Customer story development in the form of articles, blog series, presentations
Research report and strategic recommendations
Leverage insights to improve how you market and sell your product.
Featured Services
Customer Showcase
$5,000
Customer research and content development will provide five customer stories to be used in marketing outreach and the sales process.
Market Research Report
$10,000*
In-depth market research to provide a report that answers specific questions that you have about the market. This can be focused on competitive research, prospect research, category placement, and customer insights.
*pricing depends on the volume of interviews and literature review required
Internal Firm Examination
$10,000*
Often sales and marketing teams are misaligned. This can negatively impact your firm’s ability to grow. This research focuses internally on resolving the frictions between group culture and departmental strategy that are slowing you down. The final product delivered is usually in the form of a presentation and facilitated discussion to re-align groups and create a plan to support improved collaboration.
*pricing depends on the size of teams and number of interviews required.