On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! Learn how Canva has become the go-to design solution for companies big and small. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy.

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!

This week we're highlighting humanity and empathy, what leadership should look like in the future, and a super helpful website change tracking tool.

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.

Most of our team is located in Colorado, where we are digging out after a huge snowstorm over the weekend. But, the sun is shining today and it feels like a positive start to the week! For this week’s Monday Marketing Motivation, we encourage you to share our Women’s Month Marketing Services Giveaway and introduce you to our client, Honcho, and their bold new brand.

Today is International Women’s Day, a day when we honor the achievements of women around the world. To celebrate, we are launching our Women’s Month Marketing Services Giveaway and highlighting the work of a few of the female-led businesses that we admire.

We’re kicking off the third month of 2021 😳 with a spotlight on the “free trend” in SaaS, Slack groups you should join, and a roadmap for completing a competitive analysis. 

Plus, our client TaskRay is highlighted in a Salesforce article that outlines how to create an exceptional customer onboarding experience. Lastly, we got a kick out of an article that compares social media platforms to IRL social obligations and think you will too!

When you’ve put so much time and effort into a new site, you want things to be perfect. From crafting the perfect copy to creating intuitive functionality, a beautiful design, and optimizing for search engines, it’s a challenge to make sure everything is in place at once and working together. Download our template so you can check everything off the list and celebrate a successful launch.

The sun is back out, and the snow is finally melting in areas of the country where severe winter caused significant disruption.

As we close out the month of February, we're excited for one more week to celebrate Black History Month. We're inspired by savvy startups who want to ensure that working remotely doesn't curtail connection. And, we're reminded just how important mindset is. Now more than ever.

The foundation of an effective marketing strategy begins with the question – who are you selling to? To answer that question, you must get close to those people you’re selling to and know what they care about on a day-to-day basis.

Today we celebrate President's Day—one of those holidays where banks and schools are closed but most of us (home) office dwellers are kicking off a new week. Have some fun with us by exploring a few not-so-serious quotes from former presidents. Also, learn about the execs who see marketing playing a big role in 2021, the latest Google update that could affect your search ads, and an opportunity with one of our clients in today's Monday Marketing Motivation.

Will an outsourced agency or in-house marketer help your business hit its goals? You might have considered outsourcing your marketing before but weren’t sure how to start. In this article, we discuss the factors that businesses should consider when investing in their marketing.

Last week Punxsutawney Phil confirmed for us that indeed it will continue to be winter, so I’m over here living that groundhog-day life. Every. Day. Is. The. Same. But! I do have some helpful and fun articles to kick off your week, so maybe something I share will bring you some joy or insight to create variety in your day. Read on for my picks for today’s Monday Marketing Motivation.

This week we’re sharing marketing trends that sprung out of a volatile 2020, an article that reviews the most dangerous grammar mistakes, and an infographic that demonstrates impressive LinkedIn insights. Plus, check out a handful of promising opportunities for marketing gurus and a roundup of the most engaging virtual events.