What Makes Think Better Different?
Think Better is not just another agency.
We’re a team of experienced SaaS marketers, systems experts, designers, and writers. We operate as an extension of your team with the flexibility to scale according to your business’s marketing needs. We are a proud HubSpot Solution partner and have a proven process for developing and executing strategic and tactical solutions specifically for your business.
Our Operating Principles
As an advisor, we are guided by a set of operating principles. These are what we believe to be the rules of good, durable marketing.
We care deeply about your success. Our joy comes from your success and partner with our clients to make sure that the work we’re doing contributes directly to how our customers define success.
We don’t take shortcuts. If you want to buy a list to market to, we’re not your people. We believe in permission marketing and aren’t interested in tactics that trick people.
We believe in measurable goals. You can’t manage what you can’t measure.
We don’t have all the answers. We are collaborative and know that you know more about your business than we do. Our approach relies heavily on listening and learning.
We respect and truly care about your buyer. This means that we are invested in helping you to build trust with your prospects and customers.
We believe in the power of diversity and inclusion. The clients we work with also believe that diverse and collaborative teams breed better ideas and more successful businesses.
We don’t have a cookie-cutter approach. Sure, we have tons of experience and proven processes, but each client’s business needs something a little bit different. We know that and so much of our work is custom-built to serve our customers.
We believe in investing in the right systems. Many early-stage companies Frankenstein together a bunch of average systems to track marketing and sales to save a buck. We find the investment in a good system provides long-term benefits.
We believe in great, quality content. If you’re looking for a quantity instead of quality, we’re not your people. But, if you have something important to say and need support producing and distributing your ideas, we ARE your people.
We’re always evolving. The great thing about marketing is that it’s always evolving. We’re marketing to humans, they are always evolving. We’re always trying new approaches and channels to see if and how they work for our customers.
If it sounds like Think Better’s principles align with those at your business, we’d love to hear more about what you do. Schedule a meeting with us and let’s talk!
A few more things about Think Better...
Our clients tend to forget we’re not in-house team members. Heck, sometimes we do too.
Once we sign on, we’re deeply invested in our clients, their business’s well-being, and their overall success. We get to know our clients as if we are a permanent internal fixture. We’re collaborators, contributors, leaders, and marketing allies.
We’re HubSpot nerds and we’re not afraid to admit it.
As a certified HubSpot partner, we are systems experts and enthusiasts that know how to establish an operations foundation that serves marketing, sales, and support. Think Better clients get better pricing and support from HubSpot, access to additional educational materials, and customized training from yours truly.
In-House or Outsourced, What’s Best for Your Business?
Does outsourcing your marketing makes sense for your business? It can be challenging to figure out the best way to invest your marketing budget and we can help you find a solution.
Flexibility
Outsourced
- Need a hand launching a new product? Are you entering a new market or repositioning your brand? Outsourcing your marketing lets you turn it up or down, depending on your current needs. Go from all-hands-on-deck, pedal-to-the-metal to just the basics—the power is in your hands.
In House
- Within the constraints of a normal day, meetings, management, and administrative tasks, it’s tough for an in-house team member to quickly scale-up marketing output when needed. Equally, it’s a hard situation when the budget shrinks and you have to make a decision about permanent staff.
Expert Knowledge
Outsourced
- When you hire an outsourced marketing team, you’re getting a diverse group of experts. Your outsourced marketing team is made up of writers, designers, developers, strategists, SEM experts, product marketers, demand gen specialists, and operations/systems talent. No matter what you need we’ve got you covered. See our areas of expertise.
In-House
- Marketing is so vast that it’s impossible to be an expert in all areas. When hiring a new team member, you’ll end up sacrificing some marketing know-how and still might need to outsource work like design, SEO, or website development to achieve your goals.
Experience
Outsourced
- With our powers combined, the Think Better team has decades of diverse marketing experience. We want to use that experience to help your business bypass common pitfalls and fast-track to positive results. Learn more about us.
In-House
- You get to choose the level of experience your in-house team member has, but you’ll certainly pay for it. Hiring a less experienced marketer might save money on salary, but you’ll take a hit on time and training costs. On the flip-side if you hire an experienced, strategic marketer, they might have great ideas, but no execution.
Capability
Outsourced
- We get to know your business, your customers, and your market. With our diverse experience and skills, we bring an outside perspective to support your strategy. And, have the experts on staff to execute and deliver that strategy. See what our clients say.
In-House
- In house-employees live and breathe your business. While this is great, sometimes it’s hard for an in-house marketer to see the forest through the trees and might get caught in the same routine and patterns which results in stale marketing.
Cost
Outsourced
- Make the most of your marketing budget. Pay for what you need, when you need it. With an outsourced team, you don’t need to worry about overhead costs. Plus, since Think Better is a small, nimble team, you won’t have to worry about us passing on inflated costs to you, ever. See our most popular packages.
In-House
- As the employer, you’ll need to think about taxes, training time, PTO, equipment costs, office space, technology, health benefits, etc. With an annual salary, there’s no guarantee that your projects will be delivered cost-effectively.