Should you hire a marketer or outsource your marketing?
Use your resources wisely.
Does outsourcing your marketing makes sense for your business? It can be challenging to figure out the best way to invest your marketing budget. We can help you find a solution.
Flexibility
Outsourced
- Need a hand launching a new product? Are you entering a new market or repositioning your brand? Outsourcing your marketing lets you turn it up or down, depending on your current needs. Go from all-hands-on-deck, pedal-to-the-metal to just the basics—the power is in your hands.
In House
- Within the constraints of a normal day, meetings, management, and administrative tasks, it’s tough for an in-house team member to quickly scale-up marketing output when needed. Equally, it’s a hard situation when the budget shrinks and you have to make a decision about permanent staff.
Expert Knowledge
Outsourced
- When you hire an outsourced marketing team, you’re getting a diverse group of experts. Your outsourced marketing team is made up of writers, designers, developers, strategists, SEM experts, product marketers, demand gen specialists, and operations/systems talent. No matter what you need we’ve got you covered. See our areas of expertise.
In-House
- Marketing is so vast that it’s impossible to be an expert in all areas. When hiring a new team member, you’ll end up sacrificing some marketing know-how and still might need to outsource work like design, SEO, or website development to achieve your goals.
Experience
Outsourced
- With our powers combined, the Think Better team has decades of diverse marketing experience. We want to use that experience to help your business bypass common pitfalls and fast-track to positive results. Learn more about us.
In-House
- You get to choose the level of experience your in-house team member has, but you’ll certainly pay for it. Hiring a less experienced marketer might save money on salary, but you’ll take a hit on time and training costs. On the flip-side if you hire an experienced, strategic marketer, they might have great ideas, but no execution.
Capability
Outsourced
- We get to know your business, your customers, and your market. With our diverse experience and skills, we bring an outside perspective to support your strategy. And, have the experts on staff to execute and deliver that strategy. See what our clients say.
In-House
- In house-employees live and breathe your business. While this is great, sometimes it’s hard for an in-house marketer to see the forest through the trees and might get caught in the same routine and patterns which results in stale marketing.
Cost
Outsourced
- Make the most of your marketing budget. Pay for what you need, when you need it. With an outsourced team, you don’t need to worry about overhead costs. Plus, since Think Better is a small, nimble team, you won’t have to worry about us passing on inflated costs to you, ever. See our most popular packages.
In-House
- As the employer, you’ll need to think about taxes, training time, PTO, equipment costs, office space, technology, health benefits, etc. With an annual salary, there’s no guarantee that your projects will be delivered cost-effectively.
Want more information? Read our article Outsourced Marketing Versus Hiring In-House | What’s Best for Your Business.