Podcast Marketing

You need more than just audio.

Don’t let your idea get lost in a sea of content.

Podcasts are a rapidly growing form of media. We can help you launch your podcast, establish your brand, and grow a loyal audience that’s eager to engage and share your content. Check out our packages below and feel free to contact us for a custom built plan just for you.

Think Better’s Podcast Marketing Packages

 

Establish Your Brand

To get things off the ground, you need more than just audio. In this package, we lay the solid foundation for your podcast’s brand, launch a website, list your podcast, prepare you for email marketing, kick off social, and establish analytics and reporting. With this brand arsenal as support, you’ll be ready to connect with and attract loyal listeners.

Price Range: $4,000 - $6,000

+ Develop a Brand

  • Logo development
  • Establish brand colors
  • Brand typography
  • Style Guide creation

+ Launch a Simple Website

  • Homepage
  • About page for communication your roots and story
  • Media page for showcasing your episodes and additional content
  • Blog for regular content updates
  • Contact us page
  • Embedded sign up forms

+ List Your Podcast

  • RSS Feeds
  • Directories
  • Relevant industry sites

+ Set Up Your Email Marketing

  • Email and website connection
  • List Segmentation
  • Two email templates

+ Launch Social Accounts

  • Configuration of 3 social accounts-determined by your audience
  • Set up central posting tool to manage social accounts (Hootsuite, HubSpot, Sprout Social, Buffer)

+ Reporting and Analytics

  • Google Analytics
  • Google Search Console
  • Google Podcast Manager

Attract Listeners

Your podcast content is incredible, but how do you get more people to notice? This package gets more eyes and ears on your content with search engine optimization, a perfectly crafted story to elevate your launch, social advertising, and a content strategy plan and materials to support your audio endeavor.

Price Range: $2,000 - $10,000

+ Podcast SEO

  • Keyword phrase assessment and recommendations
  • Optimize Google Indexing

+ Partner & Directory Outreach and Promotions

  • Establish listings on relevant directories and websites
  • Identify and develop relationships with possible podcast partners
  • Acquire bylines and features

+ Public Relations

  • Craft podcast story
  • Develop launch or announcement press release
  • Share announcement and release with relevant media and influencers
  • Pitch relevant podcast hosts/guests as sources to news media

+ Social Advertising

  • Develop social strategy and budget
  • Create supporting messaging and media
  • Launch campaign
  • Measure and optimize

+ Content Strategy and Execution

  • Develop content strategy
  • Create an editorial calendar to support podcast content
  • Develop supporting written and video content

 

Engage Your Listeners

Open up the doorway and create more opportunities for your listeners to engage with your podcast. Email newsletters, hand selected influencers, and dedicated community management give your podcast some dimension and encourage listeners to share.

Contact Us for Custom Pricing

+ Newsletter Strategy

  • Determine newsletter strategy
  • Develope email template
  • Collect content and create newsletter (weekly/monthly/quarterly)

+ Influencer Marketing

  • Establish goals and pinpoint target influencers
  • Relationship Development
  • Determine Incentives
  • Develop campaigns and giveaways

+ Community Management

  • Social Channel Management
  • Identify relevant social groups to join and contribute to
  • Establish brand online group and management

 

What does your podcast need to thrive?

Let’s collaborate and find out.