There’s a reason why we’re an official HubSpot partner—it’s the best system for sales and marketing for small to midsize businesses. We talk to businesses every day about HubSpot and one question we often get during the buying process is, “Which HubSpot plan will work best for our business? Do I need the Professional Plan or can we use the Starter Plan?”

As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.