Advertising can be tough. As a B2B marketer, the go-to online advertising channels haven’t served me or my clients very well in recent years. In 2010, when Google search results, Facebook and Twitter feeds, and LinkedIn inboxes weren’t saturated, you could get a lot out of a small budget. 

Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.

We know that as B2B marketers, we need to speak a specific language and communicate benefits to a very targeted audience. Content needs to be specific and come in different forms than it does for regular consumers. It doesn’t stop there. Tactics for B2B specific marketing extends to SEO too. Specific B2B SEO is a niche area that we don’t often hear about but that doesn’t mean it’s something you should ignore.