Content Marketing Strategy Resources

 A collection of our favorite resources from our content experts to help you establish a great content strategy

Excellent and consistent content that is aligned with your customers is the foundation of a great marketing strategy.

Below are the planning templates, creative briefs, and guidelines for creating and executing a stellar content strategy.

 
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Create a Content Strategy

Developing a content strategy should be your first step in your content marketing approach. This guide will walk you through the process and the tools for defining your content strategy. Download the guide and develop your strategy!

 
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Creative Brief Template

We write a lot of articles, bylines, and blog posts for our clients. To make sure that we’re on the same page about the topic and outline of the piece we’re developing, we put together a creative brief to review and agree on the content before diving into development. This is an incredibly helpful way to get clear on who you’re writing for and what you want the reader to get out of the piece you’re publishing. Try it for yourself! 

 
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Writing Guidelines

Much of what gets produced from a content strategy is writing. If your brand has clear rules about writing, your content will be consistent, easy to read, and aligned with your brand. To get started creating your own writing guidelines, take a look at ours.

 
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Trello Editorial Calendar

If you have a team of creators and reviewers, it’s helpful to have a clear plan laid out to share progress and drafts. We love Trello and recommend this Trello board template.

 
 

Check out our most popular content packages

 
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Content Strategy & Calendar

Need help defining your content strategy and creating a calendar. We’d love to help!

PRICE: $1000

 
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4 Blog Posts & a Guide

We’re good at getting the most out of content and can work with you to create a 4-part blog series to repurpose as a guide.

PRICE: $3000

 
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Email Nurture Series

We’re experts at email nurture series and can help you develop a 4 to 6-part email series to engage with existing leads

PRICE: $3000

 
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Content Development Support

 If you need someone to support the development of your content and SEO strategy, we can help!

PRICE: CUSTOM

 

Need Help? Let’s Talk!

Content marketing is our specialty and we would love to help you establish a new content strategy and / or executing an existing plan. Fill out the form and we’ll be in touch to create a plan specifically for your business.

Content About Content...How Meta 😂

We have some great articles about content. Check them out!

Featured
How to Create a Content Strategy
How to Create a Content Strategy

As marketers, we’re rarely at a loss for ideas.  What we do often need help with is organizing all of those ideas into a strategy and then executing a plan to support that strategy. I find this is often the case with content strategy. There are so many topics to cover, but which are relevant, and how do you manage the workload to support the production and distribution? And, how do you make sure that the content that you’re producing supports the overall business strategy?

Expert Advice on Virtual Events and Zoom Management
Expert Advice on Virtual Events and Zoom Management

Your webinar registrants are rolling in and you’re preparing the content. Now what? How can you create a great experience for your attendees? What should you prepare for and what can you expect to happen during the live presentation? We’re happy to share our recommendations and walk through our best practices for Zoom webinar logistics.

How to Use Marketing Automation to Get More Out of Your Webinar Efforts
How to Use Marketing Automation to Get More Out of Your Webinar Efforts

To enhance our webinars and nurture our registrants, we enlist marketing automation tools to help carry the load. By automating repetitive tasks, not only do we free ourselves up to focus on activities that require more brainpower, but we also provide a lot of value to leads.

5 Simple Steps for Strategizing and Simplifying Writing
5 Simple Steps for Strategizing and Simplifying Writing

A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me.

Tips and Tools to Master Copywriting
Tips and Tools to Master Copywriting

Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.

The Recipe for Future-Proofing Your Content
The Recipe for Future-Proofing Your Content

I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.