Monday Marketing Motivation | Know Your Market Inside and Out
This week I’m sharing advice on segmentation, steps for generating and converting more leads, and an insightful report from HubSpot. Plus, read a Think Better article that will help you create your next webinar and take a quiz that can pinpoint where you are from based on the way you talk.
Business * The Market Segmentation Playbook
Market segmentation is the process of categorizing customers into refined groups based on specific characteristics for the purpose of targeted outreach to improve the rate at which you close deals and increase average contact value. Download the playbook for insight into how B2B marketing and sales teams can refine and optimize their segmentation.
Ideas * Five Steps to Generating & Converting More Leads in 2021 and Beyond
Marketers can spend a significant amount of the budget on acquiring traffic to a website—but making the most out of that traffic is what moves the needle, converts more leads, and positively impacts revenue. Learn the five ways you can generate and nurture more leads from existing traffic.
Resources * The 2020 State of Inbound Report
HubSpot surveyed 3,400 marketers across the planet to create an in-depth report that examines the current state of marketing. This is not just another report. Take a look inside to see insights and predictions from prominent leaders and partners.
Think Better Advice * Three Questions to Answer When Launching a Webinar
We've helped dozens of clients launch successful webinars. In this article Think Better founder, Andrea Steffes-Tuttle, shares what we've learned and what questions businesses should ask before hosting a webinar campaign.
For Fun * How Y’all, Youse, and You Guys Talk
A good marketer knows that you need to talk to your targeted audience in their language or dialect. Even within the same state, the way people talk can be drastically different. Just for fun, take this quiz to see if the way you talk matches where you’re from.
