On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.

We’re kicking off the third month of 2021 😳 with a spotlight on the “free trend” in SaaS, Slack groups you should join, and a roadmap for completing a competitive analysis. 

Plus, our client TaskRay is highlighted in a Salesforce article that outlines how to create an exceptional customer onboarding experience. Lastly, we got a kick out of an article that compares social media platforms to IRL social obligations and think you will too!

When you’ve put so much time and effort into a new site, you want things to be perfect. From crafting the perfect copy to creating intuitive functionality, a beautiful design, and optimizing for search engines, it’s a challenge to make sure everything is in place at once and working together. Download our template so you can check everything off the list and celebrate a successful launch.

Will an outsourced agency or in-house marketer help your business hit its goals? You might have considered outsourcing your marketing before but weren’t sure how to start. In this article, we discuss the factors that businesses should consider when investing in their marketing.

This week we’re sharing marketing trends that sprung out of a volatile 2020, an article that reviews the most dangerous grammar mistakes, and an infographic that demonstrates impressive LinkedIn insights. Plus, check out a handful of promising opportunities for marketing gurus and a roundup of the most engaging virtual events.

This week we’re talking about buyer personas post-COVID and growth frameworks. Get a list of nine handy marketing tools for your business and learn how to use a customer journey map. Lastly, if you haven’t already, get ready to laugh at a viral YouTube video that highlights what a crazy year 2020 has been.

This week we’re sharing an article on how a small business conquered challenges and hit a $2 billion valuation. Marketing Profs releases their 2021 marketing predictions and we’re sharing content marketing resources developed by Think Better. Our client, TaskRay is looking for a new Marketing Director (is it you?) and Pantone’s 2021 colors of the year give us strength and hope.

2020 didn’t turn out to be the year that anyone expected. But through all of the changes and challenges, there were some bright spots too.  This week, the Think Better team reflects on a few of the other joyful experiences, big and small, that helped us through 2020.

In this Monday Marketing Motivation, I’m highlighting information sources that B2B tech buyers rely on to make product decisions, hot trends in martech and adtech, and a downloadable guide for building content that gets search engines’ attention. Read an interview with VineSpring’s co-founder on how they’re making waves with their technology. Lastly, check out funny yet true haikus centered around the events and cultural shifts of 2020.

In this week’s Monday Marketing Motivation, get to know the CCO of HubSpot, learn how to respond to Google algorithm updates, and check out a new tool from LinkedIn. Plus, learn Think Better’s content strategy process and download a festive background for your virtual holiday party.

This week I’m sharing advice on segmentation, steps for generating and converting more leads, and an insightful report from HubSpot. Plus, read a Think Better article that will help you create your next webinar and take a quiz that can pinpoint where you are from based on the way you speak.

Get interactive with a report from Google that explores senior marketing trends, compare yourself to direct peers with the 2020 Expansion SaaS Benchmarks, and get our advice on B2B Google Ads.

If you have money to spend on digital advertising, you have plenty of options. Unfortunately, it’s easy to spend money in the wrong places, targeting the wrong audience. There is one place where almost everyone ends up… Google.

In this week’s Monday Marketing Motivation, we’re sharing an insightful article on where the role of sales belongs in product-led growth. Learn how to pinpoint and correct issues with your blog content and download a guide that will show you how to rock virtual events. Check out our client Montgomery Creek Ranch’s website and keep this non-profit in mind for Giving Tuesday. Last but not least, turn your Monday up a notch with the Stoke Deck’s energy-boosting recommendations.

Get motivated by the advice from 146 B2B executives and a plan for rolling out a boatload of content in 100 days. Download a checklist for your next website launch and discover where you can find creative inspiration daily. Plus, our client Symba is changing the fundamentals of internships for the good.

This week in our Monday Marketing Motivation, we highlight a guide on how to level up your account-based marketing program and increase ROI. Data from a recent report shows the rise in the importance of original content—even in a year where many budgets were cut. Use HubSpot’s website grader to get a quick and informative assessment of your website’s performance. We created a Modeling for Marketers guide for our client Lityx that gives an overview and examples of machine learning approaches in marketing. And last but not least, if you haven’t already, don’t forget to vote tomorrow and wear your “I voted” sticker proudly. See what the stickers look like nation-wide.