Monday Marketing Motivation | Benchmarks for Success
Thank you for tuning in again for this week’s Monday Marketing Motivation. Since this is a short week for many of us, we’re delivering an abbreviated roundup with three solid resources that you need to check out. Get interactive with a report from Google that explores senior marketing trends, compare yourself to direct peers with the 2020 Expansion SaaS Benchmarks, and get our advice on B2B Google Ads.
Business * CMO Data, Insights, and Trends
The digital world has drastically changed a marketer’s landscape. You’ll love this fascinating interactive report from Google that explores the evolving role of CMOs, how they are perceived, and what opportunities exist for them to reinvent themselves while growing their business.
Resources * 2020 Expansion SaaS Benchmarks
To help businesses make better operational decisions, OpenView released the results from their Expansion SaaS Benchmark survey. Get surprising insights into what is on everyone’s mind and compare your business to exact peers across metrics that matter most.
Think Better Advice * B2B Google Ads: Campaign Selection and Keyword Research
Chances are, no matter who your target audience is, they are using searching on Google. Get advice on which type of campaign you should start with for B2B and how to select your keywords in order to narrow in your audience.
