How to Run a Webinar

Webinars are one of the best qualified-lead drivers for B2B businesses.

Leveraging internal experts to engage and connect with your market is an incredible way to educate, build trust, and acquire new leads. It’s also an excellent way to nurture existing opportunities and customers.

Do you have a great webinar topic idea but don’t have any idea where to start? Webinars can be a lot of work. And, if you’ve never hosted a webinar before they can be intimidating.

Our team prepares, promotes, and hosts webinars on a weekly basis. We have a proven system that achieves great turnout for your event, an excellent experience for your audience, and content that can be used and reused for weeks after the webinar.

Interested? Below you’ll find a downloadable checklist that you can share with your team.

DOWNLOAD OUR WEBINAR CHECKLIST AND SHARE IT WITH YOUR TEAM.

Three Stages to Build a Compelling Webinar

Stage One: Logistics & Promotion

Identify topic and speakers
Determine your webinar goals (i.e. number of registrants, attendees, total associated sales, etc)
Choose webinar platform (We recommend Zoom)
Set up webinar registration and settings
Build a targeted list
Develop webinar landing page and registration confirmation page
Create content for email and social promotions
Launch email and social campaign to attract registrants