As marketers, we’re rarely at a loss for ideas.  What we do often need help with is organizing all of those ideas into a strategy and then executing a plan to support that strategy. I find this is often the case with content strategy. There are so many topics to cover, but which are relevant, and how do you manage the workload to support the production and distribution? And, how do you make sure that the content that you’re producing supports the overall business strategy?

Your webinar registrants are rolling in and you’re preparing the content. Now what? How can you create a great experience for your attendees? What should you prepare for and what can you expect to happen during the live presentation? We’re happy to share our recommendations and walk through our best practices for Zoom webinar logistics.

To enhance our webinars and nurture our registrants, we enlist marketing automation tools to help carry the load. By automating repetitive tasks, not only do we free ourselves up to focus on activities that require more brainpower, but we also provide a lot of value to leads.

A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me.

Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.

I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.