Monday Marketing Motivations | KPIs, Content Idea Generator, Backlink Audit, DTC AlcBev Experts, and HubSpot’s Inbound
I hope your Monday is off to a great start! This week I found a few articles and resources that will help get the wheels turning.
Key performance indicators (KPIs) are the basis for measuring success. I share an article that lists and describes common KPIs.
If you’re in a rut with content ideas, check out the list we found of ways you can find new topics and trends.
Backlinks are essential to building a healthy SEO. Check out SEMrush’s backlink audit tool and remove any toxic links.
Our clients VineSpring and Avalara partnered up to share their expert advice on direct-to-consumer shipping for craft producers. Watch their webinar!
And lastly, this week HubSpot kicks off their online Inbound conference. Sign up for a pass and get advice from the world’s most influential marketers and business leaders.
Business * 15 Key Performance Indicators to Help Improve Your Marketing
KPIs are how businesses measure success against a specific goal or objective over time. There are several KPIs that are important for most businesses, like customer acquisition cost, and others that are highly specific. See a list of examples so you can identify and tweak your own KPIs.
Ideas * 17 Untapped Ways to Find New Content Ideas
When you hit a content rut, it’s nice to have a few tactics for sparking new ideas. This article gives 17 little-known ways to identify content that your audience will gravitate towards. From using online tools to analyzing your own Google Analytics, this list will ensure your content idea stream never runs dry.
Resources * Backlink Audit Tool by SEMrush
Backlinks, links that bring visitors to your website from other sites, are an essential part of building site SEO. Backlinks make it more likely that search engines will reward you with a higher ranking and bring your site more visitors. SEMrush has a backlink audit tool that will dig through your backlinks, identify any potentially harmful links, and help you get rid of them. You can try it out with their 7-day free trial.
Client Highlight * VineSpring and Avalara’s Webinar | DTC Shipping Compliance 101
Craft producers have to sift through a web of complicated rules and regulations when selling their products direct-to-consumer (DTC). Our clients, VineSpring, a craft beverage eCommerce and club management platform, partnered with Avalara, a tax compliance platform, to share their expert knowledge on DTC shipping basics. VineSpring and Avalara are providing resources to lessen the burned and help wineries, breweries, and distilleries concentrate on doing what they do best; create delicious beverages.
For Fun and Learning * HubSpot Inbound Conference
We’re mourning the loss of attending HubSpot Inbound in-person, but fear not, in place of their live conference there’s still a ton of great events happening online. Grab your pass (there’s a free option!) and start attending talks from some of the most renowned marketers and business leaders of our time.
