Monday Marketing Motivation | Marketing Resources to Boost Conversions
We’re kicking off this Monday with a well-rounded collection of resources and articles. Learn the difference between freemium and free trials and what’s best for your business. CTAs are vital to online conversion—get the guidelines on how to make them more engaging. Our 2020 Content Marketing Toolkit has resources that will help both content experts and newbies alike create compelling materials—from blog articles to website copy, marketing emails, and more. Take TaskRay’s onboarding assessment to see where your company stacks up and get advice on how to improve. And lastly, check out Google’s guide for how inclusive data builds stronger brands.
Business * Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup
Product led growth drives customer acquisition with the product itself. This isn’t a new idea—long before software was a thing, grocery stores were giving out free samples (those were the days, sigh…) One question we often hear from SaaS companies is “Should we start with a free trial, or just go freemium?” Read this article to know the difference and what questions to ask to make the best choice for your business.
Ideas * How to Design a CTA Button that Converts
A good call-to-action (CTA) is small but mighty. It prompts a visitor to perform an action, turning them from a passive observer to an active and engaged participant. A great deal of thought goes into crafting the perfect CTA that is descriptive yet straightforward, eye-catching, and concise. Get the guidelines and increase your conversion rates with engaging CTAs.
Resources * 2020 Content Marketing Toolkit
Creating content has always been a part of marketing. But when the market shifts and consumer preferences change, so do the strategies, channels, and messages. In this toolkit, we share our hard-earned advice and resources to make planning and executing your content strategy easier, more flexible, and efficient in 2020 and beyond.
Client Highlight * TaskRay’s Customer Onboarding Performance Assessment
How does your company’s onboarding process stack up? Take TaskRay’s interactive assessment to see where you sit on the maturity scale. At the end, you’ll get a customized report that will give you the actionable steps you need to take to improve and outshine the competition.
For Fun * A Guide for Machine Learning Fairness
Brands put a lot of work into building customer trust. Unfortunately, a single incident of machine learning bias can undo everything. The hard truth is that algorithms don’t remember occurrences of unfair bias but customers do. Check out this visual guide that teaches brands how to take the right preventive steps to build customers’ confidence.
