Monday Marketing Motivation | Successful Businesses Learn to Adapt
In this week’s Monday Marketing Motivation, I highlight a podcast episode that explores how B2B SaaS businesses mobilize product-led go-to-market strategies for high growth. Change is inevitable. Learn how to uncover market trends for a more sustainable business. Read a guide on how to enhance your meta description and strengthen on-page SEO. Check out a VineSpring article that addresses how the wine industry has changed over the past few months and what that means for the future. And lastly, meet some incredible female founders who are shaking up business in 2020.
Business * Product-Led Growth on the Metrics that Measure Up Podcast
In this episode of Metrics that Measure Up, host Kyle Poyar explores how high growth B2B SaaS companies like Zoom and DocuSign have enlisted a product-led go-to-market strategy to decrease initial customer acquisition costs, grow their market, and reduce dependency on getting enterprise executive buyers to engage. Pay attention to this information-rich episode to learn critical KPIs, metrics, new terms, and concepts.
Ideas * Uncover Market Trends to Build a Sustainable Business Strategy
Change is the only constant that businesses can rely on and it seems to be happening at a rapid rate. Many brands have gained success from their ability to identify new market trends and take action. This article outlines why a market trend analysis is important, how they can reinforce your business, where to gather them, and how to use them to spur innovation.
Resources * How to Efficiently Write the Perfect Meta Description
Meta descriptions, an HTML element that describes the content of your page for the benefit of users and search engines, play a significant role in on-page SEO. In this guide, you’ll get the tools you need to audit and craft an excellent meta description and see a few great examples.
Client Highlight * VineSpring’s Reboot for the Future of Direct-to-Consumer (DTC) Wine
Every year, the wine industry releases in-depth reports on the state of DTC wine. These reports are packed full of results, upcoming trends, and predictions. Obviously, no one predicted the massive changes that 2020 brought as tasting rooms closed and online ordering surged. To address industry changes and new consumer behaviors, we wrote an article that reflects on predictions made earlier in the season, how they have evolved, and what’s on the horizon.
For Fun + Extra Inspiration * Meet the Female Founders Who Are Making a Huge Impact in 2020
These powerful women used grit and determination to succeed in a year where the rules were thrown out the window. From businesses in crypto trading, to plant retailers and luxury sleepwear, this diverse set of women pivoted over the last year to keep their businesses afloat in a turbulent market.
