Monday Marketing Motivation | Marketing for 2021
This week we’re talking about buyer personas post-COVID and growth frameworks. Get a list of nine handy marketing tools for your business and learn how to use a customer journey map. Lastly, if you haven’t already, get ready to laugh at a viral YouTube video that highlights what a crazy year 2020 has been.
Business * How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Who is your customer and have they changed in 2020? Traditional assumptions that you’ve made about your customers may have changed to include new preferences and behaviors. Craft more specific buyer personas that will help you make better decisions with cascading effects on the whole business.
Ideas * Talking Growth Frameworks with HubSpot’s Chris Miller
What can your company do to drive growth? The OpenView BUILD Podcast interviewed Chis Miller, HubSpot’s Director of Product Growth for some helpful insights. Tune in to learn the difference between marketing and product team’s growth function, and a framework for solving growth problems.
Resources * 9 Free Marketing Tools to Help Your Business
There are tons of marketing tools out there but it can be difficult to narrow down the best ones. This article hits the mark and highlights a few of the tools that we frequently use at Think Better. Some of our favorites are Canva, Google Keyword Planner, and Trello.
Think Better Advice * Using a Customer Journey Map to Improve the Customer Experience
Many B2B companies forget or don’t understand how important the customer journey map is. Without properly mapping the journey, it’s not clear what a customer experiences through the buying process and the business could be missing key strategic opportunities. Learn the customer journey stages and how to use them to your advantage.
For Fun * Explaining the Pandemic to my Past Self
2020 was a wild ride and we relished every comic relief we could find. We’ve been cracking up over Julie Nolke’s hilarious YouTube videos of her explaining the pandemic to her past self. It’s funny, ‘cause it’s true. We recommend you start at part one and watch all four.
