Monday Marketing Motivation | New Opportunities
Welcome to a new week!
Oof. Last week was quite a roller coaster. I’m glad to start this second week of January 2021 with a clean slate, a clear mind (thanks to my meditation app 🧘🏻♀️), and a collection of inspiration and resources. This week we feature an article on the two roles required to lead a business, share an awesome new email editing tool, highlight recent job openings, and more. Read on and enjoy.
Resource* Mastering the Art and Science of Product-Led Growth with Gainsight
The end-user is becoming the decision-maker and catalyst for growth. Consider any of the pervasive software platforms—Zoom, Slack, Google—these platforms are end-user focused and leverage a product-led growth strategies to build their business. Recently, the CTO and Founder of Gainsight shared his perspective on how to become a product-led software business. Listen in on this recorded SaaStr event with Gainsight for ideas on how to become product-led marketers.
Business* The Two Roles of a Successful Business
If you work with our team at Think Better, you know that we use the Entrepreneurial Operating System (EOS) to run our business and manage our client relationships. A key component of EOS is the idea that there should be two people, with distinct roles leading the company—the Visionary and the Integrator. Want to know more and find out which type of leader you are? Check out this article.
Cool Tools* Lavender—Write Better Emails
This browser extension edits your emails for deliverability, readability, and confidence. It integrates with Gmail and I imagine other email services. Once an email is drafted, Lavender assigns a score and provides recommendations. It’s like Grammarly, but for email effectiveness.
Hiring* Think Better is Hiring a Marketing Operations Specialist & Director of Marketing Services
That’s right! We’re growing and hiring. The team at Think Better is looking for a Marketing Operations Specialist and Director of Marketing Services. You can see the job descriptions here. Please apply if you’re interested and share if you know someone who might be a good fit
Our friends at LeadCoverage are hiring. They have a few positions open, specifically a Director of Business Development. Check out the posting!
TaskRay, a Think Better client, is hiring for a head of marketing. This is a great team to work with. Read more about the job here.
For Fun* Bluebird In a Box—Party Kits
Most of us are still spending much of our time at home and if you’re like me, you’ve probably exhausted much of the content on Netflix. This is why I was thrilled to discover Bluebird, a company that prepares party kits to spice up simple dinners or small gatherings. They recently shared a list of ways to celebrate the everyday and it’s wonderful. And I highly recommend checking out their Winter Social kits.
