To enhance our webinars and nurture our registrants, we enlist marketing automation tools to help carry the load. By automating repetitive tasks, not only do we free ourselves up to focus on activities that require more brainpower, but we also provide a lot of value to leads.

If you spend any time on the internet, you may have seen the letters “UX” in passing. Even if you haven’t, UX is something that affects almost every interaction you have with a product or company, online or off. Let us explain it’s importance and how you can successfully incorporate UX principles into your own work to provide a usable and delightful experience for your current and potential customers.

At Think Better, we’re all huge fans of podcasts so we were excited when Amy Metherell, host of Inbound Back Office, invited Think Better founder, Andrea Steffes-Tuttle, to be a guest on her show. They got together to talk about a topic that we have a lot of experience in; account-based marketing.

Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.

A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me.

Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.

I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.

We know that as B2B marketers, we need to speak a specific language and communicate benefits to a very targeted audience. Content needs to be specific and come in different forms than it does for regular consumers. It doesn’t stop there. Tactics for B2B specific marketing extends to SEO too. Specific B2B SEO is a niche area that we don’t often hear about but that doesn’t mean it’s something you should ignore.