Monday Marketing Motivation | The Way You Communicate Your Business Matters
For this week’s Monday Marketing Motivation, I’m highlighting a thought-provoking article on the value of storytelling and an article that outlines how to get the most out of your content.
We’re sharing a guide that anyone could follow on how to build website links and improve your search ranking. Plus, get some tips from TaskRay on how to grow your business with a strategic onboarding process.
Lastly, Crocs demonstrates how important it is to listen to customers and take action.
Business * What Product-Led Storytelling Is And How It Drives User Acquisition
Storytelling has become a trend over the past few years. But, does it work for all types of products, like software? Not always. A study by Avanade found that feedback from business partners, industry peers, or social channels is more important than a brand story for B2B SaaS companies. Learn more about their findings and how to produce more effective communication.
Ideas * How to Turn One Piece of Content into Multiple for SEO
We’re all about getting as many miles as possible out of good content that provides value (we get into it in this article)—so, we were excited to see MOZ cover this strategy as it relates to SEO. In this article, you’ll learn the steps you can take to get the most out of your content, save time, and improve organic search visibility.
Resources * Guide To Link Building
Google and other major search engines put a lot of weight on a website’s links. If you have high-quality links, you’ll rank better on search results and more people will find your website. This guide teaches you link building from A to Z. Learn link building theory, essential skills and tactics, link building tools, and see excellent examples.
Client Highlight * TaskRay Content Keeping Customers Happy Is More Important Than Ever
The pandemic has rapidly sped up the adoption of a more digital way of doing business and increased customer expectations. Our client TaskRay’s recent article explores how to go above and beyond during the onboarding process for increased customer retention, satisfaction, and a direct contribution to growth.
For Fun * How Crocs Stepped Up During the Pandemic and Built on Fans' Trust
Crocs (yes, the clogs brand) has been thriving the past few months and it’s all because they listened to customers. When the pandemic hit, people started asking for donated shoes to give to healthcare workers and Crocs responded by donating $40M worth of product. They showed up and responded and their customers took notice.
