Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS

Written By Melissa Andrews

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! 

Learn how Canva has become the go-to design solution for companies big and small. From humble beginnings, it is now a formable female-led tech company. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy. 

Inspiration *How a 32-year-old Turned a High School Yearbook Idea into a $3.2 Billion Business

Learn how Melanie Perkins founded a one-billion-dollar start-up from a yearbook design idea. The company known as Canva, is now competing directly with Microsoft and Adobe. Perkins is known today as one of big tech’s youngest female CEOs, successfully scaling her accessible-to-all design-driven company.

Business *Three Reasons for Software Vendors to Sell More SaaS

Discover why software vendors should be selling SaaS vs. on-premise solutions to the industries that are later to the game: financial services and healthcare. These industries have been more reluctant to buy software as a service due to stricter operating rules and regulations, but that is changing. 

Resource *How to Optimize a SaaS Homepage: Keywords, Linking & More

For many SaaS companies, a struggle still exists to fully optimize their homepage. A large area of opportunity since the homepage is most often the primary landing page for site traffic. Through keywords, links, and more, you can offer better SEO value to grow traffic, improve search rankings, and increase conversion.

Marketing *Get More Creative With Marketing Strategy

It is always a good idea to experiment and uncover new ways to better your marketing strategy, especially when you need to factor in constant technological advancements. Pursuing creativity and being flexible in your marketing approach is the only way to stand out and engage your audience. 

Cool Tool *Answer The Public

Get instant search insights from the minds of your customers with AnswerThePublic. This tool analyzes autocomplete data from search engines like Google and then uncovers every useful phrase and question people ask around your keyword phrase. It’s a goldmine of consumer insights that you can use to create fresh, ultra-useful content.

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Monday Marketing Motivation | The Power of Webinars
Monday Marketing Motivation | The Power of Webinars

On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

Monday Marketing Motivation | Revenue Growth & Creativity Boosts
Monday Marketing Motivation | Revenue Growth & Creativity Boosts

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond
Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

Why Your Business Needs Operating Principles
Why Your Business Needs Operating Principles

Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS
Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! Learn how Canva has become the go-to design solution for companies big and small. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy.

Monday Marketing Motivation | New Approaches to Business and Life
Monday Marketing Motivation | New Approaches to Business and Life

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

The Roadmap to a Great B2B SaaS Marketing Organization
The Roadmap to a Great B2B SaaS Marketing Organization

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

Monday Marketing Motivation | Last Call for Marketing Giveaway
Monday Marketing Motivation | Last Call for Marketing Giveaway

There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!

This week we're highlighting humanity and empathy, what leadership should look like in the future, and a super helpful website change tracking tool.

Everything You Need to Know to Get Set Up with GA4
Everything You Need to Know to Get Set Up with GA4

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

Monday Marketing Motivation | Making B2B Content that Inspires
Monday Marketing Motivation | Making B2B Content that Inspires

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.






Melissa Andrews
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