Monday Marketing Motivation | Revenue Growth & Creativity Boosts
This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.
Business * Why Are Salespeople So Afraid of Change?
Legacy sales logic has gone out the window with today’s product-led growth. The numbers don’t lie: product-led growth drives down the cost of acquisition, increases customer NPS scores, and grows the customer base faster. Explore why salespeople can be resistant and what they can learn from today’s SaaS product-led growth marketplace.
Ideas * Readability and Positive Emotions Improve Landing Page Performance Finds Unbounce Report
The competition for clicks is fierce. What makes someone more likely to engage with your landing page? Unbounce did a study that analyzed 264 million page visits across 44,000 landing pages to create a conversion benchmark report. Read this article to learn more about their key findings.
Resources * 9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts
Webinars are an excellent way to engage with B2B prospects and guide them further along the sales pipeline… or, if things go wrong, repel them forever. This article outlines what not to do in a webinar so you can avoid the pitfalls and concentrate on the good stuff. Want more webinar resources? Check out our webinar checklist.
Client Highlight * The Keys to Revenue Growth Guide
Are you responsible for revenue growth in your business? Windward Studios released a guide that outlines common revenue growth obstacles, shares best practices from successful companies, and gives advice on how to kickstart your own growth strategy. Download the guide and start your path to revenue growth.
For Fun * Why Boredom Is Good for Your Creativity
When you sit down to start a creative project, suddenly it’s so tempting to share a photo on social media, check the news, text your BFF. Learn how to combat these temptations and use boredom as a tool for enhanced creativity.
