The Roadmap to a Great B2B SaaS Marketing Organization
Where do you begin when you are launching a brand new marketing organization? It can be easy to get lost in the details. Luckily, we do this all the time and have a roadmap up our sleeves that we’d like to share with you.
You’re Invited to Get a Glimpse into Our Process
Watch the recorded webinar below featuring the leadership team at Think Better Marketing and the VP of Marketing at Honcho as we engage in an insightful conversation. Together we discuss how we approached the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.
The discussion will detail the roadmap we followed, the approach to each of the steps, and the challenges we encountered.
This recorded webinar is part of a series that will guide marketing leaders on the steps to establish a great B2B SaaS Marketing Organization and drive strategic growth at their company. To register for the next session, click here.
On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.
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As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.
Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.
There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!
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To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.