Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond
A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.
Ideas * The Death of the Third-Party Cookie: What Marketers Need to Know About Google's Looming Privacy Pivots
What’s so important about cookies and why should you care if they are going away? Google’s plan to phase out cookies will dramatically change the way we track users and run ads. One solution is to get on board with GA4—we can show you how. (We’re not talking about the chocolate chip variety here—now that would be devastating!)
Growth *10 Best Practices to Improve Your Marketing ROI
It’s been drilled into marketers for years that personalization was the future of the marketing experience. The future is now… but why are 53 percent of B2B buyers complaining that they are bombarded with irrelevant campaigns? Learn how to do personalization right and boost your ROI.
Resources *19 Best Practices for Webinars
At Think Better, we regard webinars as one of the best qualified-lead drivers for B2B businesses. It gives your business a direct connection to prospects where you can share industry knowledge, warm up leads, and move them along the sales funnel. In order to make your webinar effective, you need to get the content and execution right. Read this article to learn best practices.
Business* Why Your Business Needs Operating Principles
What do you believe in? Stating what your business believes in creates a roadmap around how team members interact with each other and the clients you serve. Learn more about this important practice and see Think Better’s operating principles as an example.
Cool Tools * A Year in Lockdown Trends
2020 was a crazy year—what were you doing this time last year? Check out this daily calendar of trends from 2020 that shows the hobby that saw the greatest growth in search queries compared to one year prior.
