Monday Marketing Motivation | Making B2B Content that Inspires

Written By Susan Evans Green

Not only is today the start of a new week, but we are also celebrating the first week of spring 2021! 

To start it off right, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get an (R-rated) tool that forces you to be more accountable to your goals. 

Ideas * The Best B2B Marketing Content: 10 Examples

Do you ever see B2C content and wonder, “Why do they get to have all the fun?” It doesn’t need to be that way. B2B companies are just as passionate about their products and there are plenty of B2B users out there looking for engaging, informative, and inspirational content. Check out ten exceptional examples that will get your wheels turning. 

Resources * LinkedIn Ad Formats Video Lesson

At Think Better, we use LinkedIn ads to attract valuable leads for both our business and our clients. The advanced targeting options make it the perfect paid social platform for B2B. Watch this video to get an overview of LinkedIn ads, the available formats, and best practices for optimizing results. 

Client Highlight * Join the Symba Roadshow

Our client, Symba, is hosting a series of free employer workshops on how to design a remote internship that cultivates community. Learn how to develop community-building strategies, make an action plan for communicating company culture, and get a toolkit of resources you can use to enhance your program.

Leadership*  Why a Female Athlete Should be Your Next Leader

Women athletes come to the table with a unique advantage by thriving at competition, determination, and a strong work ethic. It’s no surprise that 94 percent of C-suite women have played sports. Download the report and learn more about how sports experience helps young female leaders rise. 

For Fun * Go F#cking Do It

Need a kick in the pants and some accountability to reach your goals? This website lets you put your money where your mouth is. Enter a goal, a due date, and how much you will pay if you don’t meet your goal for some extra motivation.

Featured
Monday Marketing Motivation | The Power of Webinars
Monday Marketing Motivation | The Power of Webinars

On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

Monday Marketing Motivation | Revenue Growth & Creativity Boosts
Monday Marketing Motivation | Revenue Growth & Creativity Boosts

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond
Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

Why Your Business Needs Operating Principles
Why Your Business Needs Operating Principles

Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS
Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! Learn how Canva has become the go-to design solution for companies big and small. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy.

Monday Marketing Motivation | New Approaches to Business and Life
Monday Marketing Motivation | New Approaches to Business and Life

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

The Roadmap to a Great B2B SaaS Marketing Organization
The Roadmap to a Great B2B SaaS Marketing Organization

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

Monday Marketing Motivation | Last Call for Marketing Giveaway
Monday Marketing Motivation | Last Call for Marketing Giveaway

There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!

This week we're highlighting humanity and empathy, what leadership should look like in the future, and a super helpful website change tracking tool.

Everything You Need to Know to Get Set Up with GA4
Everything You Need to Know to Get Set Up with GA4

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

Monday Marketing Motivation | Making B2B Content that Inspires
Monday Marketing Motivation | Making B2B Content that Inspires

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.

Susan Evans Green
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Monday Marketing Motivation | Honcho Brand Launch & Don’t-Miss Events