Monday Marketing Motivation | The Power of Webinars
On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.
Think Better Advice * How to Run a Webinar
Webinars have a huge impact on our client’s prospects and their customers. Leveraging internal experts to engage and connect with your market is an incredible way to educate, build trust, and acquire new leads. Learn the three stages to building a compelling webinar, download a webinar checklist, and see how Think Better can help you strategize and execute.
Client Highlight * Why We Bet Our Careers on Customer Onboarding Webinar from TaskRay
Last week, TaskRay co-founder, Blakely Graham, and the best-selling author of Onboarding Matters, Donna Weber, hosted an enlightening conversation about customer onboarding. They discussed why TaskRay went all-in on customer onboarding and how top companies across industries—from SaaS to Manufacturing—are leveraging onboarding to improve customer experience, reduce churn, and increase revenue. Graham and Weber shared true stories about what happens when companies fail to invest in onboarding and talked about what the market looks like today and what the future holds. Watch the recording here.
Ideas * Ted Talk with Adam Grant: What Frogs in Hot Water Can Teach Us About Thinking Again
Organizational psychologist, Adam Grant asks the question, “Why are humans so slow to react to looming crises, like a forewarned pandemic or a warming planet?” Learn why we’re so reluctant to “rethink” as Adam illustrates how tunnel vision around our goals, habits, and identities can get us stuck on a narrow path. He teaches us how to broaden the focus and remain open to opportunities.
Resources * How to Boost the Performance of Every Blog Article You Write
There is a massive amount of digital content produced each day. Are you doing everything you can to make sure your content gets noticed? This article gives several techniques that help your blog articles get noticed and extend their reach.
Advertising * 8 Campaign Outcomes and the LinkedIn Strategies to Get There
What do you want to accomplish with your ads? When creating LinkedIn ads (or any campaign for that matter) it’s important to ensure that your ad objectives align with your business goals. Check out several examples of different scenarios, objectives, and outcomes to help guide you in your next LinkedIn campaign.
