Monday Marketing Motivation | How Google's Latest Change Will Affect You

Written By Kerri Hebert

Today we celebrate President's Day—one of those holidays where banks and schools are closed but most of us (home) office dwellers are kicking off a new week. Have some fun with us by exploring a few not-so-serious quotes from former presidents. Also, learn about the execs who see marketing playing a big role in 2021, the latest Google update that could affect your search ads, and an opportunity with one of our clients in today's Monday Marketing Motivation.

Marketing* Most Executives Believe Marketing Will Have a Bigger Role in 2021: Adobe Study Reveals

Nearly every area of business was disrupted in 2020, and marketing is certainly no different. According to Adobe's 2021 CX Trends report, marketing leaders are examining changes within the buyer's journey and exploring rapid changes in customer behavior trends. Customer experience and marketing teams need to allow themselves to be guided by empathy and meet their current and future customers where they are now. 

Search Engine Marketing* Making It Easier to Reach the Right Customers on Search

Every time we have Google Ads dialed in, a new release is rolled out. This one, though, we're excited for. No more wondering, testing, and digging into the nuances of phrase match keywords and modified broad keywords. This week, Google is rolling out new matching criteria that will eventually merge phrase and modified broad match types. The simplification is good news for search advertisers, as they will be able to streamline their keywords and capitalize on Google's improved ability to detect search intent. 

For Fun* 17 Sick Presidential Burns to Steal

Presidents' Day was created to honor America's first president, George Washington. Although the office is the most sacred in the nation, that doesn't mean some of our presidents didn't have a sense of humor. As President Jimmy Carter once cracked, "My esteem in this country has gone up substantially. It is very nice now when people wave at me, they use all their fingers." 

Opportunities* TaskRay Is Hiring

Our client, TaskRay, is currently hiring for a staff accountant. TaskRay is a Salesforce-native top customer onboarding platform. If you are an accountant looking to grow with a great and supportive team, you should apply!

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Monday Marketing Motivation | The Power of Webinars
Monday Marketing Motivation | The Power of Webinars

On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

Monday Marketing Motivation | Revenue Growth & Creativity Boosts
Monday Marketing Motivation | Revenue Growth & Creativity Boosts

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond
Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

Why Your Business Needs Operating Principles
Why Your Business Needs Operating Principles

Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS
Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! Learn how Canva has become the go-to design solution for companies big and small. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy.

Monday Marketing Motivation | New Approaches to Business and Life
Monday Marketing Motivation | New Approaches to Business and Life

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

The Roadmap to a Great B2B SaaS Marketing Organization
The Roadmap to a Great B2B SaaS Marketing Organization

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

Monday Marketing Motivation | Last Call for Marketing Giveaway
Monday Marketing Motivation | Last Call for Marketing Giveaway

There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!

This week we're highlighting humanity and empathy, what leadership should look like in the future, and a super helpful website change tracking tool.

Everything You Need to Know to Get Set Up with GA4
Everything You Need to Know to Get Set Up with GA4

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

Monday Marketing Motivation | Making B2B Content that Inspires
Monday Marketing Motivation | Making B2B Content that Inspires

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.

Kerri Hebert
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