Monday Marketing Motivation | Digital Marketing Know-How
Welcome to the first official Monday of the summer!
This week we’re diving into resources that will inspire your digital marketing campaigns. Use conversion rate benchmarks to identify gaps in performance, reveal data-supported best practices, and always be improving. Brush up on your analytics skills with the Google Analytics Academy. Lityx launches a new website that expresses their intelligent and approachable platform. Lastly, a panel on the Werk It podcast gives strategic advice on how to craft podcasts and other content aimed at diverse audiences.
IDEAS *
“WHAT’S A GOOD CONVERSION RATE FOR MY LANDING PAGE?”
How do you know if your landing page was a success or failure? It can be difficult to gauge when you don’t know the results that your competitors are reeling in. This article shares a Conversion Benchmark Report that was generated by using artificial intelligence and crunching millions of conversions. Use these benchmarks as a competitive advantage and expose data-supported best practices.
RESOURCES *
GOOGLE ANALYTICS ACADEMY
A website is the business’s digital storefront and the cornerstone of all digital marketing efforts. If you have a website (you better have a website!), you need to be measuring its effectiveness, which is done with tools like Google Analytics. If you’re looking for ways to learn or improve your analytics know-how, we recommend enrolling in the Google Analytics Academy.
BUSINESS *
OUTSOURCING DIGITAL MARKETING: YOUR QUESTIONS ANSWERED
The Think Better team recently launched a new website for our long-time client, Lityx. As a leader in artificial intelligence and machine learning, Lityx wanted a site that better represented their brand and product. The new website showcases the LityxIQ platform and demonstrates how it helps companies put their data to work.
CLIENT HIGHLIGHT *
LITYX LAUNCHES NEW WEBSITE
Leaders from around the world recently gathered at the Remote Startup Expo to share the latest and greatest technologies that make remote work possible. Symba was honored to be highlighted as a business that is pushing the envelope on remote education. Their innovative software platform connects interns with internship programs and gives internship managers the tools they need to design a successful program.
FOR DIVERSITY *
WHO ARE YOU MAKING THIS FOR? WERK IT THE PODCAST
No one can make something for everyone. It’s vital to pinpoint a target audience and go from there. In this podcast episode, a panel of impressive podcasting ladies share experiences and embark on a candid conversation about lessons learned and suggested strategies to purposefully make a podcast for people of color.
