Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

Today is International Women’s Day, a day when we honor the achievements of women around the world. To celebrate, we are launching our Women’s Month Marketing Services Giveaway and highlighting the work of a few of the female-led businesses that we admire.

The foundation of an effective marketing strategy begins with the question – who are you selling to? To answer that question, you must get close to those people you’re selling to and know what they care about on a day-to-day basis.

Last week Punxsutawney Phil confirmed for us that indeed it will continue to be winter, so I’m over here living that groundhog-day life. Every. Day. Is. The. Same. But! I do have some helpful and fun articles to kick off your week, so maybe something I share will bring you some joy or insight to create variety in your day. Read on for my picks for today’s Monday Marketing Motivation.

Online review sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.

Last week was quite a roller coaster. I’m glad to start this second week of January 2021 with a clean slate, a clear mind, and a collection of inspiration and resources. This week we feature an article on the two roles required to lead a business, share an awesome new email editing tool, highlight recent job openings, and more. Read on and enjoy.

Melissa, aka Mea, joined the Think Better team in November 2020 and we couldn’t be more thrilled to have her on our team. She came to us with two decades of experience and is already making a big impact both internally and with our clients. Learn more about Mea, what she’s passionate about, and what marketing trends she thinks are here to stay.

Yearly planning can be an overwhelming exercise. But it gets easier if you have alignment on goals. It’s impossible to create a plan if you don’t know the destination of the business. Once you know what you're working toward, it's just a matter of figuring out how you're going to get there. Let us guide you to the finish line.

This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences. Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.

As marketers, we’re rarely at a loss for ideas.  What we do often need help with is organizing all of those ideas into a strategy and then executing a plan to support that strategy. I find this is often the case with content strategy. There are so many topics to cover, but which are relevant, and how do you manage the workload to support the production and distribution? And, how do you make sure that the content that you’re producing supports the overall business strategy?

Welcome to the Monday Marketing Motivation. Last week, the theme was research! I found a couple of helpful reports on marketing and product and one of our clients held a webinar on a hot topic—influential research. Plus, if you need a break, check out one of these websites… but don’t fall too far down the rabbit hole.

The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.

We’re kicking off this week with plenty of resources for countering bias, content strategy, and a list of black-owned companies and consultants. Plus, you’re invited to join a live presentation on the psychology behind user research. Also, don’t forget to commemorate Juneteenth, an annual holiday commemorating the end of slavery in the US, this Friday.

Each week (or day), I feel a new way and think contradicting thoughts about the world we’re experiencing right now. On Monday I might be on top of the world and super motivated and on Tuesday, a news article might make the world feel too heavy to bear. I imagine many of us can relate. So read on, not only for some business motivation but for an investigation into the paradox of the self.

Advertising can be tough. As a B2B marketer, the go-to online advertising channels haven’t served me or my clients very well in recent years. In 2010, when Google search results, Facebook and Twitter feeds, and LinkedIn inboxes weren’t saturated, you could get a lot out of a small budget. 

An offer marketers are inundated with is the offer for a list of leads. Don’t take the apple. Here’s why.

We’ve helped dozens of clients host webinars and we’ve done a few on our own. Through our experience, we’ve made mistakes, had some great successes and learned a few lessons. I’m here to share what we’ve learned and what questions you should ask before you host your own webinar.

The demand for more leads is the one constant in a marketer’s life. In every marketing role I’ve held, “More leads!” was the battle cry from the leadership team and the sales reps. As I’ve supported clients, the demand has remained consistent.