Monday Marketing Motivation | Effective ABM, Original Content, Website Grader, Modeling, and Voter Bragging Rights
This week in our Monday Marketing Motivation, we highlight a guide on how to level up your account-based marketing program and increase ROI. Data from a recent report shows the rise in the importance of original content—even in a year where many budgets were cut. Use HubSpot’s website grader to get a quick and informative assessment of your website’s performance. We created a Modeling for Marketers guide for our client Lityx that gives an overview and examples of machine learning approaches in marketing. And last but not least, if you haven’t already, don’t forget to vote tomorrow and wear your “I voted” sticker proudly. See what the stickers look like nation-wide.
Business * Orchestration and the Next Generation of Automation
To scale your account-based marketing (ABM) program and create a revenue machine, you need to orchestrate. This guide shows you how to leverage your existing resources and systems to make ABM more effective. By the end, you should have ideas on how to shorten your sales cycle, increase deal size, and make every dollar go further.
Ideas * Marketers Increasing Investments in Original Content
Even as many budgets were decreased this year, content marketing is on the rise. More businesses are seeing original content as one of the most effective ways to attract customers. Data from a new report shows that marketers are increasingly taking advantage of their owned digital channels and exploring new ones. Find out what else this report uncovered.
Resources * HubSpot’s Website Grader
How does your website stack up against the competition? As a HubSpot Solutions partner, one of our favorite free tools is the HubSpot website grader. This tool grades your site against key metrics like performance, SEO, mobile readiness, and security. Enter your site’s URL and your email address to receive the full report in seconds.
Client Highlight * Modeling for Marketers
We recently put together a guide for our client Lityx that walks users through how to use machine learning approaches in marketing. Learn the six stages of predictive model development, why marketing models work, how to manage models, and see it all in action with an in-depth case study.
For Fun * Voting Stickers by State
Tomorrow is election day! There’s nothing better than casting your ballot and then proudly showcasing that you’ve helped shape the course of democracy with an “I voted” sticker. Check out this year’s diverse array of voting stickers, state by state.
