Monday Marketing Motivation | Forging Ahead
This week, we’re sharing an article that explores the difference and importance between activation and product qualified leads. Get ideas on how to keep your content relevant and interesting and download resources from HubSpot that help guide your business’s growth. A helpful guide that we created for Earthvisionz was featured in the latest Property Preservation Executive Forum newsletter. Last but not least, use WindowSwap to shake up your view and peek out of a new window without leaving your desk.
Business * Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing
Do you ever purchase software without trying it out first anymore? Probably not. Most software companies have moved to a product-led growth (PLG) go-to-market approach where they are paying attention to behaviors to measure key metrics like activation and product qualified leads. See what the difference is and what they tell you about your prospects.
Ideas * The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
Creating great content is no walk in the park. It requires a deep understanding of your audience, creativity, and constant measuring to make insightful, honest, and helpful content. Fortunately, you can still receive great rewards without conjuring up a grandiose plan for every piece of content. Get inspired and read advice from content marketing leaders on how to keep things interesting.
Resources * 7 Growth Strategies Used By The Most Successful Companies Plus a Business Growth Strategy Template
There are many ways to grow your business; investing in customer acquisition, expanding a product line, opening up to more channels, etc. This article reviews the necessary steps businesses need to take to identify viable strategies and offers tools to help you get there.
Client Highlight * Earthvisionz is Featured in Property Preservation Executive Forum Newsletter
In their latest newsletter, Property Preservation Executive Forum featured an abbreviated version of Preparing for the 2020 Hurricane Season, the guide that Think Better created for Earthvisionz. The information we compiled will help property preservation leaders use technology to help them and their properties stay safe during hurricane season with the added complexity of COVID-19.
For Fun * WindowSwap
It’s been a long 2020 and with the weather getting chillier, it’s safe to say we’ll be spending even more time indoors. And, who knows when or if travel will be “normal” again? WindowSwap was created to fill the wanderlust void and allow people to look through someone else’s window for a change. Travel without moving, and get a glimpse through someone else windowpane for a change of scenery.
