Monday Marketing Motivation | Marketing Research Challenges, Benchmarks, and Resources
Welcome to the end of June. I can’t believe this incredibly long year is nearly half over. Last week, the theme was research! I found a couple of helpful reports on marketing and product and one of our clients held a webinar on a hot topic—influential research. Check it out!
IDEAS *
8 OF THE TOP MARKETING CHALLENGES FACED GLOBALLY
Over the past few years, HubSpot has kept up with a number of global marketing challenge trends. They’ve polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Read this article to find out what the top global marketing challenges are.
RESOURCES *
SAAS PRODUCT BENCHMARKS REPORT
The team at OpenView has been working hard to deliver the 2020 SaaS Product Benchmarks Report. They surveyed 150+ B2B SaaS companies, compiled 41 pages of data, and delivered one heck of a website. Check it out for objective data and insights to help you and your company build products that people love.
MARKETING *
LEAN CONTENT MARKETING: EXTEND THE VALUE OF YOUR CONTENT
It’s difficult to produce incredible content week after week and many teams just don’t have the resources to support brand new content each week. But, if small teams incorporate lean thinking, they can get more out of each piece of content. Read more for suggestions on how to develop and execute a lean content strategy.
CLIENT HIGHLIGHT *
THE SCIENCE OF INFLUENTIAL RESEARCH
Last week, Tetra Insights held a webinar on a hot topic—Influence and Research. CEO, Michael Bamberger, and Principal UX Researcher at LexisNexis, Jeanette Fuccella shared their experience on the approach, methodology, and technology that researchers can use to create more impact or influence with their research. Watch the recording to learn more!
FOR FUN *
THE 27 BEST WEBSITES FOR WASTING TIME ON THE INTERNET IN 2020
You can’t be “on” 24/7. Sometimes you need to give your mind a break. In fact, studies show that taking deliberate breaks is actually better for your productivity. These 27 websites are the perfect way to let your mind wander and laugh.
What article or resource stuck out to you? We’d love to hear about what you’ve been reading.
