Monday Marketing Motivation | Stop Hate, Reinvent Digital Communication, and Discover New Tools
Believe it or not, we’re halfway through July. That means that the #stophateforprofit campaign is well underway. Learn more about this anti-discrimination movement, who is participating, and how you can join. This week we also cover innovative new companies that are revamping digital communication and tactics for increasing advertising click-through-rates. Plus, we recently launched a new website for our client, Lityx that showcases their AI-technology. Check it out!
Ideas *Stop Hate for Profit
With Facebook doing little to stop discrimination, hate, and bias on their platforms, many businesses have decided to take a stand. You may have seen the hashtag #stophateforprofit appear in your social channels. Hundreds of businesses are standing in solidarity for freedom, equality, and justice by pausing their Facebook ads for the month of July. For more information on how small businesses can participate, check out this article.
Resources * Improve Email with Lavender and Video Communication with Loom
We’ve come across a few new tools that are reimagining communication. Check out Lavender, an AI-driven email assistant that uses technology to help you get a reply by analyzing tone and sentiment, delivering contact insights and context, and making it easy to take notes. Loom, another fresh communication platform, allows you to capture your screen, voice, and face to instantly share a video in less time than it would take to type an email.
Business *Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase It?
We get asked A LOT about what a good CTR is. The honest answer is… it depends. There are a lot of factors that contribute, including your industry and product, the keywords that you’re bidding on, and much more. This in-depth article goes over how to perform an analysis on your own CTR and gives you tactics on how to increase performance.
Client Highlight *New Lityx Website
The Think Better team recently launched a new website for our long-time client, Lityx. As a leader in artificial intelligence and machine learning, Lityx wanted a site that better represented its brand, technology, and product. The new website showcases the LityxIQ platform and demonstrates how it helps companies put their data to work.
For Fun * Lockdown Diary
MailChimp recently launched their new blog “Courier,” with fascinating articles ranging from founder profiles to industry deep-dives and macro trends. See what creatives and entrepreneurs have been doing the last few months in the “Lockdown Diaries.”
