Monday Marketing Motivation | Celebrating MLK
Happy Monday.
Like all holidays during the pandemic, today we look for socially distanced ways to celebrate MLK Day. From a virtual parade in Denver to delivering PPE to seniors in Chicago, folks across the country are hosting creative events in honor of the civil rights leader. This week, we also learn about how to succeed as a new CEO, the top project management tools for 2021, and how to explore the world from the safety of home. Read on and enjoy.
Ideas* 'I Believe in Us': On MLK Day, NBA Players Reflect on Social Justice and What Comes Next
After the events of the past year, this year's celebration of Martin Luther King, Jr. is particularly significant. And, like all recent holidays, we look for ways to celebrate and reflect virtually. One story I had not heard is that of Jrue Holiday, an NBA player who was conflicted about whether to leave his pregnant wife during COVID and play ball in the "bubble." With his wife's encouragement, Holiday decided to play and donate his salary to black-owned organizations. Read more about Holiday's decision and the reflections of other black NBA players on 2020's historic events around racial justice.
Business* The Top 3 Tasks for a New CEO
New CEOs face the tough challenge of getting up to speed in all areas of the business—from assessing management to gathering insights from employees and customers. Learn from the CEO of Algolia how she approached the first 100 days in her role and found success.
Cool Tools* The 5 Best Apps To Manage Your Projects With in 2021
Great work can only be accomplished with great processes. The Think Better team recently transitioned to the project management tool ClickUp, and we are loving its power and flexibility. We can create unique views and settings customized for each client and project and manage all of our tasks in one place. Check out this article from Entrepreneur to learn about the top project management apps for 2021.
Community* Join Our Buyer Persona Beta Program
As marketing specialists, we are always looking for ways to better understand our clients' target audiences, and we'd love to have your insight. Join our community of professionals and help inform buyer persona research in exchange for early (or exclusive access) to new software platforms or gift cards.
For Fun* Airbnb Virtual Experiences
Tired of Zoom meetings? We hear you. But with Airbnb's immersive online experiences, you might just forget that you're connecting virtually. The Think Better team recently took a tour of 19th century London and have enjoyed learning how to make sangria with drag queens in Portugal and whip up ceviche with a chef in Peru. All experiences are interactive and are a wonderful way to connect with people from around the world.
