Monday Marketing Motivation | End of the Year Inspiration
In this week’s Monday Marketing Motivation, get to know the CCO of HubSpot, learn how to respond to Google algorithm updates, and check out a new tool from LinkedIn. Plus, learn Think Better’s content strategy process and download a festive background for your virtual holiday party.
Business * ICYMI: Meet Yamini Rangan, Chief Customer Officer at HubSpot
In this podcast episode of In CASEYou Missed It (ICYMI), host Casey Renner talks to Yamini Rangan, the CCO at HubSpot, about leadership, the importance of human connection, and the perfect paella. Listen in to get inspired.
Ideas * Google Confirms Rollout of Core Algorithm Update
Due to the pandemic more time than usual passed between the last Google core algorithm update (May 4th) and the one that started rolling out last week. While these updates always present some challenges, there are opportunities as well. Read this article for guidance on how to respond to updates and for access to helpful resources.
Resources * The Company Engagement Report on LinkedIn Is Here to Power Up Your ABM Strategy
By zeroing in on specific accounts with Account-Based Marketing (ABM), marketers can fine-tune their efforts, closely watch results, and build a solid understanding of actions that move prospects forward in their journey. Use LinkedIn’s Company Engagement Report to dive deeper and keep a pulse on opportunities.
Think Better Advice * How to Create a Content Strategy
Marketers have plenty of ideas, but sometimes they need help organizing those ideas into a strategy and executing a plan to support that strategy. In this article, Think Better founder, Andrea Steffes-Tuttle, shows you our process for mapping out content strategy and execution.
For Fun * 49 Christmas Zoom Backgrounds That Even Santa Claus Himself Would Approve Of
For better or for worse, holiday parties will look a little different this year. If you’re attending any virtual parties, you might as well squeeze out the most holiday cheer possible with a festive zoom background. Download any of these backgrounds to add some extra holiday flavor.
