Monday Marketing Motivation | Buyer Insights and 2021 Trends
In this Monday Marketing Motivation, I’m highlighting information sources that B2B tech buyers rely on to make product decisions, hot trends in martech and adtech, and a downloadable guide for building content that gets search engines’ attention. Read an interview with VineSpring’s co-founder on how they’re making waves with their technology. Lastly, check out funny yet true haikus centered around the events and cultural shifts of 2020.
Business * The Information Sources B2B Tech Buyers Most Rely On
What do B2B buyers rely on to make their purchase decisions? A new report shows product demos and vendor websites are the two of the most powerful tools that businesses can enable. See what other tactics are influential for buyers as they evaluate potential technology purchases.
Ideas * 2021 Trends in Martech and Adtech
Both marketers and marketing technology have been significantly impacted by the events of 2020. Teams had to quickly pivot, adapt, and redesign their goals and performance metrics to suit the new surroundings. This article summarizes the four martech and adtech trends that will shape the 2021 landscape.
Resources * 9 Steps to Creating SEO-Friendly Content
Your website is a central way people discover and get to know your business. SEO makes it more likely they will find you in the first place. Use this straightforward guide on how to optimize your online content for search engines.
Client Highlight * VineSpring Co-Founder Shares Things You Need to Shake Up Your Industry
VineSping Co-Founder and long-time Think Better client, Chris Towt, was singled out as a business leader who is shaking things up and was asked to share his views. Read this interview to learn more about Chris, what he’s doing that’s disruptive, and the mistakes he has learned from.
For Fun * 20 (Hilarious Cause They’re True) Haikus About 2020
Obviously, things aren’t going to return to “normal” once the clock strikes midnight on December 31st, 2020—but it will be nice to put the year behind us and hope for the best in 2021. These haikus, written on post-it-notes, were inspired by the weirdest year of many of our lives. Enjoy :)
