Monday Marketing Motivation | Re-Fresh Your Marketing Strategies for Today

Written By Susan Evans Green

We’re kicking off the third month of 2021 😳 with a spotlight on the “free trend” in SaaS, Slack groups you should join, and a roadmap for completing a competitive analysis. 

Plus, our client TaskRay is highlighted in a Salesforce article that outlines how to create an exceptional customer onboarding experience. Lastly, we got a kick out of an article that compares social media platforms to IRL social obligations and think you will too!

Business * Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay

COVID-19 brought about a rapid digital transformation across industries that included many SaaS tools becoming available for free or at a discounted price. The trend is not going away. SaaS companies have realized the power of free products in broadening their appeal and helping to generate new customers. 

Ideas * Top 10 Slack Communities for Marketers in Tech Companies

Think Better uses Slack to communicate internally and with most of our clients. Increasingly, we are also using Slack groups to connect with prospects. Slack groups have channels where individuals can gather around common interests, similar to Facebook Groups. To get your feet wet participating in discussions on Slack, try joining some of these popular groups for tech companies. 

Resources * How To Do a Competitive Analysis

When we onboard a new client, we always complete a competitive analysis to understand the business’s marketplace and its unique value proposition. This helps Think Better create benchmarks and craft a marketing strategy to better position our clients. Read this article to learn more about competitive analysis and get a checklist to help you dig into some research yourself.

Client Highlight * Salesforce Features TaskRay: Unlocking the Door to Customer Retention and Growth

Customer retention has always been important, but with today’s cutthroat selling environment, companies must do everything they can to keep new clients. Since the customer experience is tied directly with customer retention, our client, TaskRay, walks you through the steps to create an exceptional experience and offers an onboarding assessment with an actionable report. 

For Fun * If Social-Media Apps Were Parties You Were Obligated to Attend

Just like at events we’re required to go to, social media demands our attention… sometimes at the detriment of our own self-esteem. Take a stroll through several different social platforms and get the playbook for when to show up, what to watch out for, and ultimately, when to get the heck out!

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Monday Marketing Motivation | The Power of Webinars
Monday Marketing Motivation | The Power of Webinars

On this first Monday in May, we’re bringing you excellent webinar resources and examples so that you can launch a compelling online event. Watch a TED talk from Organizational psychologist, Adam Grant, on how to avoid getting tunnel vision. Get more out of each blog post with tactics that expand the reach. And lastly, get advice on how to pick the right objective for your LinkedIn ads.

Monday Marketing Motivation | Revenue Growth & Creativity Boosts
Monday Marketing Motivation | Revenue Growth & Creativity Boosts

This week I’m highlighting an article that explores why salespeople can be resistant to change and a resource that helps you avoid webinar no-nos. If you’re involved in revenue growth, download Windward Studios’ guide for helpful best practices and actionable advice. Learn how to improve your landing pages with a conversion benchmark report, and lastly, explore how boredom can be beneficial for creativity.

Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond
Monday Marketing Motivation | Best Practices for B2B SaaS and Beyond

A new week is underway! Start it off by updating yourself on the impending death of cookies and what that means for your business. Learn best practices for improving marketing ROI and for perfect webinar execution. Don’t have operating principles? Discover how they could benefit your business and see our example. Lastly, check out a fun tool that tracks the most searched for hobbies during 2020.

Why Your Business Needs Operating Principles
Why Your Business Needs Operating Principles

Does your company have operating principles? We do, and here’s why. We find it useful to have a guide that describes how group members will interact with each other and the clients we serve. Our operating principles translate our values into actions.

Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS
Monday Marketing Motivation | Celebrating Creativity and Embracing SaaS

This week we’re highlighting design-driven success, how SaaS is being adopted by regulated industries, and the power of creativity! Learn how Canva has become the go-to design solution for companies big and small. Explore how financial and healthcare services are changing their perspective and becoming less reluctant to leverage SaaS. Lastly, embrace that marketing is a place where art and science work well together and get more creative when developing your marketing strategy.

Monday Marketing Motivation | New Approaches to Business and Life
Monday Marketing Motivation | New Approaches to Business and Life

As we look to life after the pandemic, many people are reflecting on deep, personal questions about how to live. Those questions include reflecting on how we work. Below I share some of my favorite resources that I discovered in the last week to help guide your explorations.

The Roadmap to a Great B2B SaaS Marketing Organization
The Roadmap to a Great B2B SaaS Marketing Organization

Join the leadership team at Think Better Marketing for an insightful conversation with the VP of Marketing at Honcho. Together in this recorded webinar, they discuss the challenge of establishing a marketing organization at the recently funded B2B SaaS platform, Honcho.

Monday Marketing Motivation | Last Call for Marketing Giveaway
Monday Marketing Motivation | Last Call for Marketing Giveaway

There are just a few days left to apply for the Think Better marketing services giveaway. Applications will be accepted through 3/31, so don't wait. We're so excited to offer this to a female-led tech company and contribute to their success!

This week we're highlighting humanity and empathy, what leadership should look like in the future, and a super helpful website change tracking tool.

Everything You Need to Know to Get Set Up with GA4
Everything You Need to Know to Get Set Up with GA4

The time has come, UA is going away. In just a few months, Google is sunsetting UA and replacing it with GA4. The way we used the internet has changed and GA4 was designed to keep up with the modern way that people are using the internet today and there are lots of great improvements to be excited about.

Monday Marketing Motivation | Making B2B Content that Inspires
Monday Marketing Motivation | Making B2B Content that Inspires

To spark some ideas for you this week, I’m sharing examples of excellent B2B marketing content, a tutorial on LinkedIn ads, and an employer workshop for designing culture-rich remote internships. Plus, learn why women athletes make great leaders and get a tool that forces you to be more accountable to your goals.

Susan Evans Green
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