Monday Marketing Motivation | Celebrating International Women’s Day
Today is International Women’s Day, a day when we honor the achievements of women around the world. To celebrate, we are launching our Women’s Month Marketing Services Giveaway and highlighting the work of a few of the female-led businesses that we admire.
Plus, don’t forget to register for our upcoming event series, where we’ll be joined by Honcho’s VP of Marketing, Sarah Stadler, for a discussion on how to build a marketing organization from the ground up.
Giveaway *Women’s Month Marketing Services
While women in tech have made great strides over recent years, the numbers show that there’s still plenty of work to be done. Only about 5% of tech startups are owned by women, yet tech companies led by women generate 35% more ROI than those led by men.
Our team is fostering change by supporting a female-led technology company with a giveaway of marketing services. New clients are eligible to win a marketing package that includes a strategic advisor, a systems and website audit, and more. If you’re interested, please apply here.
Client Highlight *Symba Co-founder to Speak on the U.S. Chamber of Commerce Foundation’s Forum on Female Founders
Symba was the recipient of our Women’s Month Marketing Services Giveaway in 2020. We’ve loved working with their team and are so proud to be associated with their co-founder Ahva Sadeghi who will be speaking at the U.S. Chamber of Commerce Foundation's Forum on Female Founders, hosted in partnership with the U.S. Department of State. Register here!
Great Read *Onboarding Matters with Donna Weber
Our team was recently introduced to Donna Weber, a customer onboarding expert who runs her own business and is publishing her book, Onboarding Matters. According to Donna, a successful customer onboarding program results in more satisfied customers and employees, higher solution adoption, and increased customer lifetime value. Download a sample chapter of the book here!
Event *The Roadmap to a Great B2B SaaS Marketing Organization
Join us on March 18th for the first event in our 3-part series covering our roadmap to establishing a marketing engine. We’ll be joined by the VP of Marketing at Honcho for a conversation rooted in real-life and recent examples on how to build a marketing organization from the ground up to drive growth at a B2B software business. Register here to join in the conversation!
Business *Security is an Inherently Human Challenge
In marketing, we don’t often spend much time thinking about security, but the issue of compliance and integrity in our work is becoming increasingly important as new communications and digital policies are written and implemented. This evolution in marketing considerations is what interested me in a recent episode of OpenView’s podcast featuring Edna Conway, Chief Security and Risk Officer for Microsoft Azure.
