Monday Marketing Motivation | Resources for Combating Bias and Building Content
Welcome to the week! We’re kicking off this Monday with plenty of resources for countering bias, content strategy, and a list of black-owned companies and consultants. Plus, you’re invited to join a live presentation on the psychology behind user research. Also, don’t forget to commemorate Juneteenth, an annual holiday commemorating the end of slavery in the US, this Friday.
IDEAS *
COUNTERING BIAS IN DESIGN: A WORKSHOP
Are you a creative who wants to use their work to combat bias and collaborate with communities for social change? This workshop, led by CUP’s Executive Director, Christine Gaspar will share tools for creating more anti-racist, assets based work to build the power of marginalized communities.
RESOURCES *
THINK BETTER’S CONTENT MARKETING TOOLS
Excellent and consistent content that is aligned with your customers is the foundation of a great marketing strategy. Get access to our planning templates, creative briefs, and guidelines for creating and executing a stellar content strategy.
BUSINESS *
BLACK OWNED DEI COMPANIES + CONSULTANTS CURRENTLY ACCEPTING NEW CORPORATE CLIENTS
This spreadsheet is a list of exclusively black-owned diversity, equity, and inclusion (DEI) companies and consultants to use as a resource to diversify your workspace and purchasing dollars. If you’d like to add your company or recommend another black majority-owned company to the list, you’ll find a link to an application.
CLIENT HIGHLIGHT *
THE SCIENCE OF INFLUENTIAL RESEARCH WEBINAR REGISTRATION
Think Better client, Tetra Insights, is offering a live presentation on June 24th on scientifically proven ways to create and present truly compelling user research. Led by Michael Bamberger of Tetra Insights and Jeanette Fuccella of LexisNexis, prepare to get a better grasp on why human psychology is essential for getting buy-in for ongoing research at all levels of the company.
REMEMBER *
JUNETEENTH
Don’t forget to celebrate Juneteenth this Friday, the oldest nationally celebrated commemoration of the Emancipation Proclamation in the United States. With sweeping changes happening across the nation, this year’s celebration comes as the country grapples with its long-standing history of systemic racism.
