Monday Marketing Motivation | Making a Difference Through Marketing
2020 sure has been a whirlwind. In this week’s Monday Marketing Motivation, we’re sharing a mixture of marketing resources but also can’t ignore the protests and movements that continue on in cities and streets all over the country. We hope to inspire and motivate people to keep marketing their incredible businesses, but not to cast a blind eye to the important issues that Americans are fighting for.
P.S. Do you have other resources that you’ve found helpful or inspirational? Please share! hello@thinkbetter.co
IDEAS *
Say No to Pandering, Yes to Cause-Aligned Marketing | Marketing Smarts [Podcast]
As an individual or as a business living through a crisis, doing anything is better than doing nothing. But, pandering is not acceptable and people take notice when a brand’s actions don’t live up to their words. Listen to this podcast that discusses the true value of cause-aligned marketing.
RESOURCES *
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Social media advertising can be tricky for B2B companies as many potential buyers don’t look to platforms, like Instagram, for making substantial business divisions. We’ve found LinkedIn to be the exception. As a professional social network and using carefully thought-out strategy and tactics, LinkedIn has brought our clients qualified leads.
BUSINESS *
Lessons Learned on Leadership and Power
Barack Obama shares his journey in leadership, power, and effecting change. During his years in office, he found liberation while the nation watched his every triumph and failure. Get a deeper look into what shaped him and his leadership style.
CLIENT HIGHLIGHT *
A VineSpring Case Study | Vista Brewing
More than just a brewery, Vista Brewing’s real product is the experience of walking amongst hundreds of oak trees, sipping wine barrel-aged beers in outdoor beer gardens, and eating food from the on-site organic farm. Vista Brewing wanted to bottle up this experience so their customers could take it home. See how VineSpring’s club management software and eCommerce capabilities made this a possibility for Vista Brewing.
SHOW UP *
A Call to Action for White Folks
It’s time to show up. Staying silent can be harmful and if you want to make a difference, there’s no better time than now to start. See Showing Up for Racial Justice’s (SURJ) list of actions you can take.
