Monday Marketing Motivation | How to Attract Customers with Creative Content
In this Monday Marketing Motivation, we’re talking content. Learn what types of content empower your sales team to close more deals, see wildly creative B2B campaigns that have amassed a following, and get tools to help you master the perfect title. Plus, our client Earthvisionz is sharing a checklist that helps businesses prepare for natural disasters, like hurricanes, in the wake of COVID-19. Lastly, brighten up your dashboard and get inspired by the Momentum plugin.
Business * Six Content Assets to Help Your Sales Team Close More Deals
The success of campaigns often boils down to how closely sales and marketing are aligned. Quality content is a key element of this alignment the equips the sales team to educate, engage, and nurture prospects. Each piece of content should be carefully crafted for a specific stage in the sales funnel. See what six types of content assets could better arm your sales team with what they need for for closing deals.
Ideas * The Best of B2B Marketing Content: 10 Examples
Does it ever seem like B2C content gets to have all the fun? Done right, B2B content can push the creative buttons just as hard (if not harder). HubSpot put together a list of great B2B content examples. These brands use content that breaks the B2B mold and attracts a dedicated following. Check out their list and get some inspiration for your next campaign.
Resources * How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)
One of the hardest parts about writing articles is giving them a title that is descriptive and good for SEO yet eye-catching and not misleading. There’s no simple formula that will spit out the perfect title but luckily, there’s help. Check out this list of tools that will help you come up with your own style and method to craft the perfect title.
Client Highlight * Disaster Preparedness During COVID-19
Hurricane season is upon us, and this year disaster response has a new complexity to consider—COVID-19. Our client, Earthvisionz, developed the Disaster Preparedness During COVID-19 checklist to help businesses prepare for upcoming disasters while considering the added preparations to keep your people and assets safe from the pandemic. Download the checklist and see what else you can do to minimize risk during these unprecedented times.
For Fun * Momentum
We’ve all experienced the days blending into one another lately. To change things up a bit, and add a dash of inspiration, try Momentum. This plugin gives you a dashboard with beautiful backgrounds (think serene waterfalls, majestic mountains, and islands surrounded by clear blue water) and inspirational quotes that are always updating. Momentum’s goal is to eliminate distraction, provide inspiration, focus, and productivity—things we all need to get through the workweek.
