Monday Marketing Motivation | Revenue Acceleration, Marketing vs Sales, Content Creation Tools, and the Worst Promotion Ever
On this week’s Monday Marketing Motivation, we explore a new revenue acceleration model that gives step-by-step instructions on how to upgrade the customer experience and spark growth. Check out an infographic that uses data and visuals to help explain how marketing and sales teams view each other. Google Search Console Insights is a new product that will help content creators fine tune their craft. The Think Better website got a facelift earlier this summer and you’re invited to see how we’re different, learn about our clients, and download our resources. Lastly, we all learn from failures—read about how UK Hoover dug its own grave with a poorly designed campaign.
Business * A New Approach to Marketing & Sales: The Revenue Acceleration Model
Marketing, sales, and customer success professionals may list different metrics when asked what is most important to them. In the end, it all boils down to revenue, and revenue acceleration equals growth. Check out a new take on the revenue acceleration model and learn the five stages that will revolutionize your entire customer experience.
Ideas * The B2B Marketing and Sales Relationship in the Age of ABM
The account-based marketing (ABM) approach is all about the marketing and sales teams working together to target best-fit accounts and turn them into customers. The whole approach relies on marketing and sales teams to be closely aligned. Check out an infographic that reveals how marketing and sales teams view each other.
Resources * New Google Search Console Insights For Content Creators
A new tool that will help content creators better understand how audiences discover their site’s content and what resonates with them the most is now being tested. The new Google Search Console Insights gives access to new data that helps users make informed decisions about creating and improving content. Keep an eye out for this useful tool!
Highlight * A New Look for Think Better
Have you noticed some changes at ThinkBetter.co? In July, we launched a new website. We’ve got a whole new look and feel that features clean lines, poppy colors, and direct language that get straight to the point. See what makes us different from other agencies, explore our library of marketing resources, and check out the clients we serve and the impacts we’ve made.
For Fun * The Worst Sales Promotion in History
Not every campaign will be a smashing success, but there is one that stands out as an epic crash and burn. Back in 1992, the UK branch of Hoover, the vacuum brand, promoted a campaign where they offered two round-trip European plane tickets to anyone who spent over £100. They wanted to attract attention and get rid of excess inventory. They accomplished those things, but also saw multi-million dollar losses, customer revolts, and self destruction.
