Monday Marketing Motivation | Personalization, Thought Leadership, and Consumer Insights
We’re kicking off another summer week with marketing ideas and trends from around the internet. Get advice on how to give customers the personalized experience that they’re looking for during the pandemic and beyond. The definition of thought-leadership has become muddled—learn the approach and see examples to set you straight. Check out HubSpot’s free tool to transform your email signature. Our client, Tetra Insights’ recent investment gets noticed and they accelerate their technology to produce actionable consumer insights. Lastly, we share an infographic that compares reality with social media.
Business * How Marketers Can Lead Customer Experience in the New Normal
Pre-pandemic, successful brands were already adopting omnichannel strategies to create exceptional customer experiences—and now that’s more important than ever. With endless choices, consumers expect a connected and personalized experience from the brands they choose to interact with. This article reviews what you need to consider to help your organization navigate the current climate and high customer expectations.
Ideas * Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
Thought leadership has become such a buzz word that it is starting to lose its true meaning. Thought leadership is an approach to content. Thought leadership is showcasing to the world that you have a point-of-view and unique insight that is relevant to your industry and customers. To see it done right, check out five sources of high-quality thought leadership content.
Resources * HubSpot Signature Generator
Your email signature is your digital business card and an opportunity to attract and build a relationship with new prospects. You need to look professional and give all relevant information in a concise format. HubSpot’s signature generator gives you several options that you can customize and make your own. Get creative and include GIFs, CTAs, current campaigns and more. Here’s a peak at mine.
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Client Highlight * Tetra Insights is Named a Startup to Watch by Crunchbase
Tetra Insights caught Crunchbase News’ eye with their interesting approach to collecting consumer insight data and Tetra’s recent seed investment round. CEO Michael Bamberger plans to use this investment to accelerate Tetra’s technology, “This new funding allows us to strengthen that position and build unique next-generation data and insights features that our team is really excited to share with the world.”
For Fun * Who Are You IRL? Social Media Vs Reality
We all know that social media curates people’s lives to look like sunshine and rainbows 24/7 when that’s almost never the truth. Comparing yourself to these Instagram fantasies can leave some feeling less-than. This infographic uncovers the scope of exposure we have to these comparisons.
