Monday Marketing Motivation | Discover Insights from the Past's Biggest Thinkers

With the holiday yesterday, I’m publishing the Think Better Monday Marketing Motivation today to share some of the wonderful resources and ideas that I discovered last week.

In this bizarre time where the only thing that is certain is uncertainty, I’m finding a lot of comfort in insights from big thinkers from the past. Last week, Brain Pickings shared a wonderful passage from Walt Whitman that considers his famous line,

“Do I contradict myself? / Very well then I contradict myself, / (I am large, I contain multitudes.)”

Each week (or day), I feel a new way and think contradicting thoughts about the world we’re experiencing right now. On Monday I might be on top of the world and super motivated and on Tuesday, a news article might make the world feel too heavy to bear. I imagine many of us can relate. So read on, not only for some business motivation but for an investigation into the paradox of the self.

IDEAS *

What Are the Characteristics of Great Content?

The value and importance of content marketing have been on my mind a lot recently. We do a lot of content marketing and we’re always looking to improve. So when this article from Drift showed up in my inbox sharing survey findings to answer the question, “What is great content?” I was pumped. There are some good nuggets in this article that provides five characteristics of great content.

RESOURCES *

ADVERTISING IN A TIME OF CRISIS. INSIGHTS FROM GOOGLE, FACEBOOK, & HUBSPOT

HubSpot hosted an excellent web event last week with experts from Google, Facebook, and Wunderman Thompson. They shared their experience of advertising and helping clients figure out how to advertise during this very weird time. The group addressed the question, “Should I even be advertising right now?” And offered criteria to consider when answering that question for your business. I highly recommend taking some time to watch this recording!

BUSINESS *

HOW TO USE ADVERTISING STRATEGICALLY FOR YOUR B2B BUSINESS

More on advertising! While the webinar I shared above applies to all businesses, it is more helpful for businesses that have big advertising budgets. For those of you who have smaller budgets—$200 - $2000 / month, I share how we think about and use advertising for our clients who have less to spend but still want to use paid channels to generate leads. Check it out!

CLIENT HIGHLIGHT *

THE PROS AND CONS OF REMOTE USER RESEARCH

Tetra Insights recently published a really interesting article that discusses the topic of remote research. CEO, Michael Bamberger discusses the advantages and disadvantages of conducting your research remotely and best practices for effective virtual user research.