Monday Marketing Motivation | Standing Up for What’s Right, Thought Leadership, Free HubSpot Tools and More
Welcome to the week!
In today’s Monday Marketing Motivation, we’re kicking things off with actions that businesses can take to fight systemic racism. We share an article about thought leadership strategy and how businesses can use it to take advantage of new opportunities. Learn something new by attending a webinar; MOZ presents a recorded webinar on SEO lead generation tactics for B2B and Think Better founder and CEO, Andrea Steffes-Tuttle, is doing a live virtual presentation this Thursday on how to use HubSpot’s free tools. Lastly, see what people are searching for on YouTube in 2020.
Ideas *3 Ways Brands Can Take Action Today to Fight Racial Inequity
According to a recent poll, 60 percent of American consumers would switch brands depending on their response to hot button issues. Brands are feeling the urgency as the demand for accountability on systemic racism rises. They are discovering they can’t just recycle statements and social media posts like they did for COVID-19. Learn three ways that brands can take real action to help fight racial inequality.
Business * Thought Leadership Strategies to Delve Into New Opportunities
The concept of “thought leadership” is about more than giving business leaders another place to share their knowledge and opinions, it can be an effective strategy for opening businesses up to new opportunities. Dive deeper into the strategies behind thought leadership, how to do it right, and all the ways it can benefit your business and customers.
Resources *SEO Tactics for B2B Lead Generation: Testing, Targeting, and Maximizing Growth
A long lead cycle, low keyword search volume, and a disconnect on how leads search for solutions are just a few of the challenges that B2B marketers face. Join MOZ for a recorded webinar to learn how to conduct B2B SEO keyword research, create the right content, and engage qualified leads at every step of the sales funnel.
Think Better Highlight *How to Use HubSpot's Free Tools to Generate Leads
It’s Startup Week in Longmont, Colorado and our very own founder and CEO, Andrea Steffes-Tuttle, is leading a session on Thursday at 2 pm. Join Andrea for a live digital tutorial on how to use HubSpot’s free tools to generate leads. We hope to see you there!
For Fun * Top YouTube Searches This Year
What are people searching for on YouTube these days? You might be surprised… or left scratching your head.
