Online review sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.

We made history last week. We welcomed our first female Vice President into office, made significant progress in healing our economy, and changed what leadership looks like. In this edition of the Monday Marketing Motivation, we explore how visionary leadership can help get us through the last mile of the pandemic, learn how the integration of two technology landscapes allows businesses to be more nimble, and visit the nicest place on the internet.

Like all holidays during the pandemic, today we look for socially distanced ways to celebrate MLK Day. From a virtual parade in Denver to delivering PPE to seniors in Chicago, folks across the country are hosting creative events in honor of the civil rights leader. This week, we also learn about how to succeed as a new CEO, the top project management tools for 2021, and how to explore the world from the safety of home. Read on and enjoy.

Last week was quite a roller coaster. I’m glad to start this second week of January 2021 with a clean slate, a clear mind, and a collection of inspiration and resources. This week we feature an article on the two roles required to lead a business, share an awesome new email editing tool, highlight recent job openings, and more. Read on and enjoy.

This week we’re talking about buyer personas post-COVID and growth frameworks. Get a list of nine handy marketing tools for your business and learn how to use a customer journey map. Lastly, if you haven’t already, get ready to laugh at a viral YouTube video that highlights what a crazy year 2020 has been.

This week we’re sharing an article on how a small business conquered challenges and hit a $2 billion valuation. Marketing Profs releases their 2021 marketing predictions and we’re sharing content marketing resources developed by Think Better. Our client, TaskRay is looking for a new Marketing Director (is it you?) and Pantone’s 2021 colors of the year give us strength and hope.

2020 didn’t turn out to be the year that anyone expected. But through all of the changes and challenges, there were some bright spots too.  This week, the Think Better team reflects on a few of the other joyful experiences, big and small, that helped us through 2020.

Melissa, aka Mea, joined the Think Better team in November 2020 and we couldn’t be more thrilled to have her on our team. She came to us with two decades of experience and is already making a big impact both internally and with our clients. Learn more about Mea, what she’s passionate about, and what marketing trends she thinks are here to stay.

In this Monday Marketing Motivation, I’m highlighting information sources that B2B tech buyers rely on to make product decisions, hot trends in martech and adtech, and a downloadable guide for building content that gets search engines’ attention. Read an interview with VineSpring’s co-founder on how they’re making waves with their technology. Lastly, check out funny yet true haikus centered around the events and cultural shifts of 2020.

In this week’s Monday Marketing Motivation, get to know the CCO of HubSpot, learn how to respond to Google algorithm updates, and check out a new tool from LinkedIn. Plus, learn Think Better’s content strategy process and download a festive background for your virtual holiday party.

Yearly planning can be an overwhelming exercise. But it gets easier if you have alignment on goals. It’s impossible to create a plan if you don’t know the destination of the business. Once you know what you're working toward, it's just a matter of figuring out how you're going to get there. Let us guide you to the finish line.

This week I’m sharing advice on segmentation, steps for generating and converting more leads, and an insightful report from HubSpot. Plus, read a Think Better article that will help you create your next webinar and take a quiz that can pinpoint where you are from based on the way you speak.

Get interactive with a report from Google that explores senior marketing trends, compare yourself to direct peers with the 2020 Expansion SaaS Benchmarks, and get our advice on B2B Google Ads.

If you have money to spend on digital advertising, you have plenty of options. Unfortunately, it’s easy to spend money in the wrong places, targeting the wrong audience. There is one place where almost everyone ends up… Google.

In this week’s Monday Marketing Motivation, we’re sharing an insightful article on where the role of sales belongs in product-led growth. Learn how to pinpoint and correct issues with your blog content and download a guide that will show you how to rock virtual events. Check out our client Montgomery Creek Ranch’s website and keep this non-profit in mind for Giving Tuesday. Last but not least, turn your Monday up a notch with the Stoke Deck’s energy-boosting recommendations.

Get motivated by the advice from 146 B2B executives and a plan for rolling out a boatload of content in 100 days. Download a checklist for your next website launch and discover where you can find creative inspiration daily. Plus, our client Symba is changing the fundamentals of internships for the good.

This week in our Monday Marketing Motivation, we highlight a guide on how to level up your account-based marketing program and increase ROI. Data from a recent report shows the rise in the importance of original content—even in a year where many budgets were cut. Use HubSpot’s website grader to get a quick and informative assessment of your website’s performance. We created a Modeling for Marketers guide for our client Lityx that gives an overview and examples of machine learning approaches in marketing. And last but not least, if you haven’t already, don’t forget to vote tomorrow and wear your “I voted” sticker proudly. See what the stickers look like nation-wide.

This week, we’re sharing an article that explores the difference and importance between activation and product qualified leads. Get ideas on how to keep your content relevant and interesting and download resources from HubSpot that help guide your business’s growth. A helpful guide that we created for Earthvisionz was featured in the latest Property Preservation Executive Forum newsletter. Last but not least, use WindowSwap shake up your view and peek out of someone else’s window for a change. 

This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences. Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.

We’re kicking off this Monday with a well-rounded collection of resources and articles. Learn the difference between freemium and free trials and what’s best for your business. CTAs are vital to online conversion—get the guidelines on how to make them more engaging. Our 2020 Content Marketing Toolkit has resources that will help both content experts and newbies alike create compelling materials—from blog articles to website copy, marketing emails, and more. Take TaskRay’s onboarding assessment to see where your company stacks up and get advice on how to improve. And lastly, check out Google’s guide for how inclusive data builds stronger brands.