In this week’s Monday Marketing Motivation, I highlight a podcast episode that explores how B2B SaaS businesses mobilize product-led go-to-market strategies for high growth. Change is inevitable. Learn how to uncover market trends for a more sustainable business. Read a guide on how to enhance your meta description and strengthen on-page SEO. Check out a VineSpring article that addresses how the wine industry has changed over the past few months and what that means for the future. And lastly, meet some incredible female founders who are shaking up business in 2020.

For this week’s Monday Marketing Motivation, I’m highlighting a thought-provoking article on the value of Storytelling and an article that outlines how to get the most out of your content. We’re sharing a guide that anyone could follow on how to build website links and improve your search ranking. Plus, get some tips from TaskRay on how to grow your business with a strategic onboarding process. Lastly, Crocs demonstrates how important it is to listen to customers and take action.

As marketers, we’re rarely at a loss for ideas.  What we do often need help with is organizing all of those ideas into a strategy and then executing a plan to support that strategy. I find this is often the case with content strategy. There are so many topics to cover, but which are relevant, and how do you manage the workload to support the production and distribution? And, how do you make sure that the content that you’re producing supports the overall business strategy?

This week I’m sharing Martech trends for 2021, ideas to add some excitement to your October content and promotions, and a leadership camp that will completely change your outlook on effective management. Plus, learn how Symba partnered with ORIGIN to enable remote internships worldwide and take action to increase voter participation.

Key performance indicators (KPIs) are the basis for measuring success. I share an article that lists and describes common KPIs. If you’re in a rut with content ideas, check out the list we found of ways you can find new topics and trends. Backlinks are essential to building a healthy SEO. Check out SEMrush’s backlink audit tool and remove any toxic links. Our clients VineSpring and Avalara partnered up to share their expert advice on direct-to-consumer shipping for craft producers. Watch their webinar! And lastly, this week HubSpot kicks off their online Inbound conference. Sign up for a pass and get advice from the world’s most influential marketers and business leaders.

This week for our Marketing Motivation, we found some real gems. We share a HubSpot guide to sales operations that will empower your salespeople to be more productive and successful. We just discovered Swipe Files and thought you’d find their curated library of content examples inspirational. Plus, we think you’ll be impressed by our client, TaskRay's recent industry report on onboarding customer—see how your business stacks up. In sad news, fires are destroying the west—see what you can do to help. And lastly, we’re growing the team at Think Better! Could you be our next Head of Operations?

Are you looking to create a website that captures your brand message, intuitively drives prospects down the path to conversion, and looks stunning? If your answer is “heck yeah!,” we recommend building your site on one of two platforms: WordPress or Squarespace. Think Better Marketing uses both of these platforms to create beautiful websites for our clients to attract and convert visitors.

In this week’s Monday Marketing Motivation, we explore ways to cut content clutter and impact IT decision-makers. A CEO outlines five levels of remote work and the characteristics that can make it either appalling or appealing. Looking for a good read? We found a list of books that will launch innovation and give you a boost during the pandemic. Download Symba’s guide for evaluating remote interns to wrap up a successful program and prompt valuable feedback. Lastly, check out an infographic that sums up the incredible amount of data created online each and every minute.

On this week’s Monday Marketing Motivation, we explore a new revenue acceleration model that gives step-by-step instructions on how to upgrade the customer experience and spark growth. Check out an infographic that uses data and visuals to help explain how marketing and sales teams view each other. Google Search Console Insights is a new product that will help content creators fine tune their craft. The Think Better website got a facelift earlier this summer and you’re invited to see how we’re different, learn about our clients, and download our resources. Lastly, we all learn from failures—read about how UK Hoover dug its own grave with a poorly designed campaign.

In the Monday Marketing Motivation, we’re talking content. Learn what types of content your sales team needs, see wildly creative B2B campaigns that have amassed a following, and get tools to help you master the perfect title. Plus, our client Earthvisionz is sharing a checklist that helps businesses prepare for natural disasters, like hurricanes, in the wake of COVID-19. Lastly, brighten up your dashboard and get inspired by the Momentum plugin.

We’re kicking off another summer week with marketing ideas and trends from around the internet. Get advice on how to give customers the personalized experience that they’re looking for during the pandemic and beyond. The definition of thought-leadership has become muddled—learn the approach and see examples to set you straight. Check out HubSpot’s free tool to transform your email signature. Our client, Tetra Insights’ recent investment gets noticed and they accelerate their technology to produce actionable consumer insights. Lastly, we share an infographic that compares reality with social media.

In today’s Monday Marketing Motivation, we’re kicking things off with actions that businesses can take to fight systemic racism. We share an article about thought leadership strategy and how businesses can use it to take advantage of new opportunities. Learn something new by attending a webinar; MOZ presents a recorded webinar on SEO lead generation tactics for B2B and Think Better founder and CEO, Andrea Steffes-Tuttle, is doing a live digital presentation this Thursday on how to use HubSpot’s free tools. Lastly, see what people are searching for on YouTube in 2020.

Believe it or not, we’re halfway through July. That means that the #stophateforprofit campaign is well underway. Learn more about this anti-discrimination movement, who is participating, and how you can join. This week we also cover innovative new companies that are revamping digital communication and tactics for increasing advertising click-through-rates. Plus, we recently launched a new website for our client, Lityx that showcases their AI-technology. Check it out!

Welcome to the Monday Marketing Motivation. Last week, the theme was research! I found a couple of helpful reports on marketing and product and one of our clients held a webinar on a hot topic—influential research. Plus, if you need a break, check out one of these websites… but don’t fall too far down the rabbit hole.

You can’t pull valuable and relevant content out of thin air. It takes time, energy, and money to create something worthwhile. In order to be efficient, you need to start thinking “lean.” It’s difficult to keep up with a consistent flow of content, but if you’re smart about it and incorporating lean thinking, you can make each piece of content work harder for you and take on various formats and situations.

This week we’re diving into resources that will inspire your digital marketing campaigns. Use conversion rate benchmarks to identify gaps in performance, reveal data-supported best practices, and always be improving. Brush up on your analytics skills with the Google Analytics Academy. Lityx launches a new website that expresses their intelligent and approachable platform. Lastly, a panel on the Werk It podcast gives strategic advice on how to craft podcasts and other content aimed at diverse audiences.

Lead nurturing involves thoughtfully developing relationships with buyers at every stage of their journey and addressing each stage’s unique needs so that the leads can prosper and grow. Receiving relevant information at the right time makes prospective buyers feel understood and actively encourages them to take a step closer to becoming your customer.

The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.

There’s a reason why we’re an official HubSpot partner—it’s the best system for sales and marketing for small to midsize businesses. We talk to businesses every day about HubSpot and one question we often get during the buying process is, “Which HubSpot plan will work best for our business? Do I need the Professional Plan or can we use the Starter Plan?”

We’re kicking off this week with plenty of resources for countering bias, content strategy, and a list of black-owned companies and consultants. Plus, you’re invited to join a live presentation on the psychology behind user research. Also, don’t forget to commemorate Juneteenth, an annual holiday commemorating the end of slavery in the US, this Friday.